Conference Speakers

Our programme brings together a variety of speakers who are at the forefront of promoting world-class universities, and other leading organizations. Sessions are designed to lead into breakout sessions and allow plenty of time for discussion. Where speakers are unconfirmed, we have indicated the session title below only. Programme may be subject to change.

Day One

	Creating the brand: amplifying niche quality. Neil Kerwin, President American University
	Winning the bid for a major new university campus: Cornell and the NY tech campus project. Tommy Bruce, Vice President for Communications, Cornell University
	University reputation management in a political and international context. Katherine Ma, Director of Communications, University of Hong Kong
	How international universities can tell their stories without obsessing over rankings. Scott Jaschik, Editor, Insider Higher Ed
	Bringing research to the attention of government and the public. Stacie Spector, Chief Communications Officer, The Salk Institute
	Lobbying and influence in America. Terry Flannery, Vice President for Communication, American University and Terry Hartle, SVP for Governmental and Public Affairs. American Council for Education
	Rankings, positioning, and the role of leadership. Professor Benjamin W. Wah, Provost, and Wei Lun, Professor of Computer Science & Engineering, The Chinese University of Hong Kong
	Do academics really take notice of rankings when changing jobs? A World 100 research project. Louise Simpson, Director, World 100 Reputation Network
	The Rankings Experts. Patricia Brennan, Director of Product Strategy and Research Analytics, Thompson Reuters, Phil Baty, Editor, Times Higher Education World University Rankings and Deputy Editor, Times Higher Education, Ben Sowter, Research Director, QS Rankings and Bob Morse, Director of Data Research, US News and World Report.
	Chinese universities' strategies for ranking and institutional progression compared with the west. Prof. Hong Chen, International Director, Tsinghua University
	How should we, could we and do we measure reputation? Discussing reputational measures, as well as the THE reputational survey Phil Baty, Editor, Times Higher Education World University Rankings and Deputy Editor, Times Higher Education and Louise Simpson, Director, World 100 Reputation Network
	Defining and Implementing Institutional Higher Education Performance and Impact Metrics Patricia Brennan, Director of Product Strategy and Research Analytics, Thompson Reuters

Day Two

Bridging between Developed and Developing Nations: SNU's Globalization Strategy Professor Junki Kim, Vice-President, Office of International Affairs, Seoul National University
Forging strategic alliances: how three Dutch universities respond to global challenges Pauline van der Meer Mohr, President Executive Board, Erasmus University Rotterdam
Strategic international partnerships: the NUS experience. Professor Peter Pang Yu Hin, Assistant Vice-President (University & Global Relations), National University of Singapore.
	Leveraging brand through research and message. Elizabeth Scarborough, CEO and Partner, Simpson Scarborough & David Roberts, Managing Partner, The Knowledge Partnership
		The benefits and challenges of co-branding and alliances. Mark Sudbury, Director of Communications, UCL, Ian Rowley, Director of Development, Communications and Strategy, University of Warwick and Dorothy Albrecht, Marketing Director, Monash University.
Building World-Class HE Brands: adapting product marketing to academic worlds. Rob Moore, President & CEO, Lipman Hearne
Lessons from the creative world: a campaign-based approach to HE marketing Kirsti Lehmusto, Communications Director, University of Helsinki
Changing the brand narrative. Paula Barrow, Director of Marketing, University of Manchester
Dodgy donors and the engagement agenda: a case study from LSE and Libya. Robin Hoggard, Director of External Relations, LSE
	What makes a great university brand? Tracy Chalk, Marketing Director, Australian National University, and Patrick Freeland-Small, Chief Marketing Office, Melbourne University.
	Public Engagement. Why bother? What to do? How to measure? Prof. Richard A. Duschl, Waterbury Chair in Secondary Education, Penn State University & Chris Coe, Director of Communications, King's College London
Creating a global fanbase. Using the internet to win the influencing game. Rich Mintz, Vice-President, Blue State Digital

For information about the conference, including sponsorship and speaker enquiries please contact:

Louise Simpson - l.simpson@theknowledgepartnership.com

Teresa Flannery - flannery@american.edu