The Week in Reputation

Mind the data

The challenges of having effective methodologies and data collection processes were highlighted recently with US News & World Report pulling a top MBA course from one of its key rankings. Temple University’s online MBA had been the highest ranked course in USN&WR’s Best Online Programs, but has now been removed from the 2018 ranking after it emerged that self-reported data had not met set standards, based on the proportion of students who had submitted standardized test scores. Although such instances are rare, it is a reminder that...

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Rankings watch – ‘Tis the Season to Influence Reputation

New year, new rankings season! Times Higher Education has launched its reputation survey with academics around the globe, the results of which will feed into the next THE Reputation Rankings and 2019 World University Rankings. Invitations to take part in the THE survey are now being sent out by Elsevier to published academics. In contrast to the QS reputation survey, THE is by invitation only. As we discovered in the World 100 research project last year, there are real opportunities for universities to influence their academics in terms of...

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Spot the difference

How do you differentiate your university from all the others in the world when you are all, essentially, offering the same “product” – research and teaching? Websites are now the main way that students and researchers access information about a university so it is becoming increasingly important that universities are able to stand out from the online crowd. This is why our research project for this year is looking at the strength of online brands. Our project, Brand Snapshot: Measuring online brand strength in world-class universities, will...

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Rankings Update

It’s a busy time of year for rankings. In the past few weeks, we’ve seen the publication of the 2018 US News & World Report Best Global Universities; the Times Higher Education has published an Employability Ranking; and the annual conference organised by the Center for World-Class Universities at Shanghai Jiao Tong University, who run the Academic Ranking of World Universities. What have we learned?  The USN&WR continues to be dominated at the top level by the ‘superbrands’ – as predicted by the W100 Rankings Influencers research, in...

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Brand police arrest General Marketing

The perils of using vague statistics and generalised claims to promote universities have been exposed by the UK’s advertising watchdog, which has censured six institutions for claims such as ‘top 1% in the world’ and “top 5 in the UK for student satisfaction’. The UK Advertising Standards Authority (ASA) upheld complaints against the Universities of Leicester, East Anglia, Falmouth, Teeside, Strathclyde and West London for statements made on websites and Facebook advertising . The ASA warned universities to “make sure...

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