Aurora

Mapping and Benchmarking W100 Online Media Coverage

Analysis of the coverage of World 100 universities in international online media and social networking sites.

Research members will gain access to benchmarking data and league tables of coverage. This will be reported by e.g. continent of host and 'opportunity to see' to provide a fuller quantitative picture, the coverage in key pre-agreed media outlets.

Customised reports will deliver qualitative content analysis to highlight the nature of the coverage (e.g. research-related), its tone (positive, negative, passive), and special features such as embedded links, use of university related captions/images, whether the article was exclusively focussed on one university, etc. The full methodology for this mapping is available on request.

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