Cambridge, UK

Washington D.C

Toronto

Copenhagen

Singapore

Tokyo

Sydney

DAY 1

Reputation Concepts & Strategy

Timezone 1

Singapore 1300-1600 SGT
Tokyo 1400-1700 JST
Sydney 1500-1800 AEST 

Timezone 2

London 1300-1600 BST
Amsterdam 1400-1700 CET
Toronto 0800-1100 EDT 


Reputation and the world-class university


A strategic approach to planning reputation management


Researching and developing a brand position


Reputational project brief 

Develop a real or theoretical strategy to enhance your  institution’s reputation, using the learning from the Academy. Deadline Monday 31st May. Feedback will be provided by Academy trainers.

DAY 2

Key Strategic Reputation Priorities

Timezone 1

Singapore 1200-1600 SGT
Tokyo 1300-1700 JST
Sydney 1400-1800 AEST 

Timezone 2

London 1200-1600 BST
Amsterdam 1300-1700 CET
Toronto 0700-1100 EDT 


Join your geographic group for
project planning/discussion/mentoring or feedback with World 100
Reputation Network leaders


Stakeholder engagement: internal and external


Resources and structures for delivering reputation management


Communicating research

DAY 3

Delivering the Reputation Strategy

Timezone 1

Singapore 1200-1600 SGT
Tokyo 1300-1700 JST
Sydney 1400-1800 AEST 

Timezone 2

London 1200-1600 BST
Amsterdam 1300-1700 CET
Toronto 0700-1100 EDT 


Join your geographic group for project planning/discussion/mentoring or feedback with World 100 Reputation Network leaders


Crisis Communications


Brand campaigns and marketing


Rankings strategies


Measurement and evaluation