The University of British Columbia

Posted on Sep 8, 2016

The World100 Representative

Rick Hart - Senior Director, Brand and Marketing Communications

Rick joined UBC in 2013 and is responsible for brand strategy, brand identity and institutional level advertising, social media and digital communications. The son of two academics, and an alumni of UBC's Sauder School of Business, it was only natural that Rick would one day apply his marketing experience to helping to grow UBC's profile and reputation.

Prior to joining UBC, Rick spent more than 20 years in integrated marketing communications agencies in Canada and the UK with his latest role being SVP, Client Strategy at McCann Worldgroup, Vancouver. A multiple CASSIE award winner for advertising effectiveness, Rick has helped guide brand and marketing communication strategies for international, national and local brands such as Hyundai, Cathay Pacific and BC Children's Hospital.

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