Website Best Practice for World Class Universities

In 2008/09 we reviewed the websites of all 137 of the universities ranked in the world top 100 by either the THE or ARWU global rankings.

We covered 22 key areas:

Ability to find the site

Design, graphics and branding


Amplification of research

News on the homepage

Key links on homepage

Editorial emphasis of homepage

Visual emphasis of homepage

Universities that project innovation

Structure and navigation

Easy availability of 'fame factors'

Broadcast of world status

Sense of place, unique selling points

Sense of international outlook

Appeal to international faculty

Size of international student body

Affiliations on home page



Appeal to international students

Detail of information provided

Overall site satisfaction

Outstanding University websites were analysed and presented, with interesting, unusual, notable, or excellent examples highlighted. The screen shots were grouped by:

2008/09 members received a bespoke report, in addition to the main project report, comparing their sites and brand presence with four agreed world-class competitors. We took an intensive look at the five websites in each case to see how the member stood up against rivals, comparators or benchmarked institutions. The analysis was arranged according to the 22 factors in the main report, but allowed for side by side analysis.


2008/09 W100 Members can access the complete set of project files in the Research Library. Other members can download the Summary only.

Purchase a copy

Contact W100 Research Manager, Lisa Bould, to find out more about purchasing full access to this research. Available to members and non-members of the Network.