About us

The World 100 Reputation Network is a group of the best universities in the world, undertaking research that enhances professional activity in and around reputation management, international relations and strategy.

The World 100 Reputation Network is the only professional network for reputation managers in the world’s best universities, exploring reputation, communications, strategy, crisis, marketing and international partnerships. It is exclusive to senior staff in institutions ranked among the top 200 in the world by QS, the Academic Ranking of World Universities (ARWU), U.S. News and World Report, and THE.

Now comprising 50 members spanning 13 countries, we believe that our international diversity is one of the reasons members find the Network so valuable.

Although global in outlook the Network offers members the opportunity to become part of ‘local’ community existing to share good practice, transfer knowledge and overcome common challenges.



Complimentary and discounted rates at W100 events

One complimentary place at our annual conference

The most significant event in the Network’s calendar, the conference offers a key opportunity for members to share reputational achievements. New members are always encouraged to contribute presentations which enable them to promote brand profile to some of the most important influencers in higher education.

Complimentary or discounted places on study tours

Our study tours offer a small group of senior reputation managers the chance to visit peers for strategic discussions at world ranked universities as well as the opportunity for behind the scenes visits to special facilities or departments. Previous tours have included visits to Boston, Yale, Princeton, NYU, Lund University and The Chinese University of Hong Kong. 

Complimentary access to the Discover the World 100 series

A new series of events aimed at engaging new members from W100 dense countries not yet represented in our membership. These events also highlight reputational issues from a country specific perspective.

Complimentary and discounted access to member events

W100 social activities offer invaluable networking opportunities in a relaxed and informal atmosphere. They help create and strengthen personal networks for career development, benchmarking and knowledge transfer. We have had many memorable gatherings, from a floating banquet hosted by the University of Hong, to Karaoke in Japan. No two events are the same, but all offer special access to high ranking reputation managers.


The Network engages in one annual research project that pushes forward the boundaries of knowledge around reputation and helps those in charge of their university’s image to understand it and better amplify it.

Reputation is fast moving, and universities are constantly forced to evaluate their actions, friends and audiences. Research informs practice, explains budgetary decisions, progresses strategy and enables reputation managers to excel in their jobs. That is why our research projects are much valued by our members and are at the heart of what we do. Research members have full access to research reports for each year of membership, and summaries of all previous research. Find out more about Network research.

Previous research projects that include:

  • How international PhD students choose universities and interpret reputation and rankings (2014)
  • Choice factors in international academic job change (2012/13)
  • Reputational literature review (2012)
  • Staff communications in global universities (2011)
  • Rise and Fall - Managing reputation associated with significant world ranking change (2010)
  • Resources and reputational structures in global universities (2008)
  • Customized analysis of the websites of all project partners (2008)

Research members benefit from full access and input into the current year’s research project. Any research member can share the research with other members of the university, and other university staff are entitled to discounts at W100 conferences.

Professional development

Professional development and institutional amplification form part of the value of member gatherings.

Members tend to speak about an activity, campaign or issue that they have presented at their university, which gives them a chance to showcase their expertise in reputational management. Recent talks have included Adelaide’s use of music in its new brand campaign, Chicago’s strategic use of academic events to reposition itself as an academic leader, Michigan’s use of sport to leverage alumni support and affinity, and HKU’s political strategies to create an East-West brand positioning.

Educational access and training

The W100 network gives its members privileged access and exposure at a variety of educational and cultural places.

We have been able to take W100 members to the press room at the White House, the special academic zone of Roppongi Towers in Tokyo, DTZ in Korea, and the westernized Ritsumeikan University in Japan. We have also provided workshops with the British Council for universities that are keen to learn the principles of reputation management in Asia.

Aurora: Mapping and Benchmarking of Online Media Coverage

This is a media service providing analysis of the coverage of World 100 universities in international online media and social networking sites.

Members gain access to quantitative benchmarking data and we provide a ranking of coverage (top 40 universities by media mentions each month). Customised reports for an extra cost deliver qualitative content analysis to highlight the nature of the coverage (e.g. research-related), its tone (positive, negative, passive), and special features such as embedded links, use of university related captions/images, whether the article was exclusively focussed on one university, etc. The full methodology for this mapping is available on request.

Members receive monthly Aurora quantitative coverage, should they chose to actively participate or not.

Click here to find out about the benefits associated with each level and full costings.

Please click here for a comprehensive map of our current members.