As part of our commitment to social responsibility, The Knowledge Partnership, and its sub-brand World 100, is committed to compliance with data protection laws, regulations, and rules. This privacy policy adopts the fundamental principles of the EU’s General Data Protection Regulation (“GDPR”) as the minimum standard to which The Knowledge Partnership, its employees, and suppliers will have to adhere.

This Privacy Policy sets out how we use and protect information when you use our websites or any personal information we hold as a result of doing business with you within our marketing activity. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.


We collect information automatically through cookies and information that is completed by yourself in contact forms or surveys for tracking of website performance and marketing.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. When you visit our website for the first time you will be presented with a notice which asks you to accept or decline cookies. (If you decline, this may prevent you from taking full advantage of the website). If you agree, the file is added and the cookies allow web applications to respond to you as an individual. Most websites including ours use cookies to track traffic on their website for data collection and personalisation. We’re able to see which pages are being used, which helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for analysis purposes. For further information, visit

The Knowledge Partnership and the World 100 website contains links to other websites. Our privacy policy applies only to our websites, so if you click on a link to another website, you should read their privacy policy.


We may collect the following information depending on the nature of your enquiry:

  • Name, education institution or company and company sector
  • Contact information including email address and phone number
  • Your newsletter or other marketing preferences

We hold this information in a “Marketing Contacts Database” (see Marketing Activity below), which we supplement with other contact names that are relevant to our business, collected from public information. We only collect business email addresses and these are checked regularly to ensure they are still valid. We collect this information under the lawful basis of legitimate interest in order to help run our business and/ or to ensure we handle your enquiry professionally within the context of doing business with you. Data will be stored on our systems until you opt-out or request that your information is erased. You can opt-out of receiving marketing any time – by either clicking a link in an email we send to you or by contacting us on the details below.


We use information that you have submitted to the website or via other communication means to process your order and manage your account, for example, to send you the relevant information you have requested. We may also use your data to market our products and services, provide research insights and keep you up to date on industry news.

We regularly update our “Marketing Contacts Database” and will manage the information as much as possible to ensure it is current and accurate. We will hold your information for a reasonable time period given the nature of your enquiry and the relationship we have with you. If your details have changed or you wish to change your marketing preferences, please contact us with new information.

We may disclose information about you to any of our employees, consultants or suppliers insofar as is reasonably necessary and where there is a legitimate business interest, for the purposes as set out in this privacy policy. Except as provided in this privacy policy, we will not provide your information to third parties without your permission, except where legally required to do so. We may disclose information about you:

  • to the extent that we are required to do so by law;
  • in connection with any legal proceedings or prospective legal proceedings;
  • in order to establish, exercise, or defend our legal rights (including providing information to others for fraud prevention and reducing credit risk);
  • to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling, but only where lawful and compliant with the Data Protection Act 1998.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.


We use privacy-compliant software internally to perform marketing. To send out electronic or physical marketing materials, we store your data in a core “Marketing Contacts Database” that is linked to our marketing process. When we distribute marketing campaigns, we email people with roles that appear relevant to the service we are marketing, as well as anyone who has asked to receive our marketing information and who have not ‘unsubscribed’ from our marketing activity.

Email marketing campaigns may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include for example, the opening of emails, the clicking of links within the email content, times, dates, and frequency of activity.
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

Subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead. When an individual unsubscribes, the “Marketing Contacts Database” is updated to record the “unsubscribe” indicator so the individual will no longer receive any marketing activity to which they have ‘unsubscribed’.


Communication, engagement, and actions taken through external social media platforms that this website and its owners participate in are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate/engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons that help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.


The Knowledge Partnership is fully compliant with all Data Protection legislation including:

  • The EU General Data Protection Regulation (GDPR) 2018
  • Data Protection Act 2018
  • Market Research Society’s (MRS) Code of Conduct
  • ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code on Market and Social Research

To download our Privacy Notice which relates to market research activities, please click here.


As a Data Controller our data protection registration number at the Information Commissioners Office is ‘Z9637266’.

The Knowledge Partnership’s keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 31st January 2020.


If you have any questions about The Knowledge Partnership’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.




The Knowledge Partnership
Princes Exchange,

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect. Should you wish to report a complaint or if you feel that The Knowledge Partnership has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.

Edited by: The Knowledge Partnership Ltd, Princes Exchange, Leeds UK

31 January 2020