Heather Ducote W100 representative Virginia Tech

W100 Representative

Heather DucoteSenior Director of Marketing and Brand Management


Heather Ducote is the Senior Director of Marketing and Brand Management at Virginia Tech (Virginia Polytechnic Institute and State University), with responsibility for marketing, brand creative, and licensing and trademarks. Bringing 19 years of experience in higher education and 30 years overall in marketing and communications, Heather’s work is focused on supporting the university’s institutional goals though brand standards, strategy, initiatives, and protection.

Virginia Tech logo

At Virginia Tech (Virginia Polytechnic Institute and State University), we’re reimagining how education and technology intersect. This approach transforms the ways we teach and learn, perform research, and engage with communities around the world.

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Ut Prosim - That I May Serve

Through research, teaching, and service, Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach in preparing scholars to be leaders and problem solvers. A comprehensive institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. 

Virginia Tech offers the widest range of degree choices in Virginia to more than 38,000 undergraduate, graduate, and professional students on all its campuses. With a main campus in Blacksburg, Virginia Tech has an education and research presence across Virginia and the greater Washington, D.C., metro area.

Virginia Tech is a leading global research institution – externally sponsored research grew by 13.4 percent during the last fiscal year – and boasts seven world-class research institutes. The university has invested in Research Frontiers, bringing together diverse expertise that transcends traditional discipline boundaries. In partnership with industry, government, and foundations, these focus areas address emerging challenges and opportunities that seek to improve the human condition and create a better world for all.

Driven by its motto, Ut Prosim (That I May Serve), Virginia Tech has a clear vision of how we can serve in our personal, professional, and civic pursuits. The university is committed to making its top-quality education accessible even as we push the boundaries of knowledge to make a difference in the world.

Mission and vision

  • Inspired by our land-grant identity and guided by our motto, Ut Prosim (That I May Serve), Virginia Tech is an inclusive community of knowledge, discovery, and creativity dedicated to improving the quality of life and the human condition within the Commonwealth of Virginia and throughout the world.
  • Virginia Tech has a 2,600-acre main campus in Blacksburg, Virginia; a significant presence across the commonwealth, including the Innovation Campus in Northern Virginia, the Health Sciences and Technology Campus in Roanoke, and sites in Newport News and Richmond; educational and research facilities across the state; a study-abroad site in Switzerland; and a 1,800-acre agriculture research farm near the main campus. The campus proper is located in the New River Valley and is 38 miles southwest of Roanoke.

4000+ faculty researchers

38,000

students on and off the main campus

5%

increase in applicants identified as first-generation college students

With locations in Blacksburg and Roanoke, Virginia, and the Washington D.C. metro area including the Innovation Campus, Virginia Tech’s research enterprise encompasses over $650 million in annual research expenditures.

Nine colleges and seven research institutes contribute to Virginia Tech’s robust research and innovation ecosystem, with interdisciplinary research capabilities and accomplishments spanning the fields of science, engineering, medicine, social sciences, the arts, and humanities.

The Office of Research and Innovation provides services and support that help faculty, staff, and students to plan, perform, and commercialize groundbreaking research.


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The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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