
W100 Representative
Chua Loo LinChief Communications Officer
Mr Chua Loo Lin is Chief Communications Officer at the National University of Singapore (NUS) where he oversees university branding and communications, including media relations, reputation management, marketing communications, digital communications, VIP events and protocol, issues management, as well as crisis communications.
A seasoned communications specialist with over two decades of experience, Loo Lin started his career in the Singapore civil service in 1997, spending seven years in different roles at the Ministry of Communications and Information, Ministry of Law and Ministry of Finance, cutting his teeth on campaigns, publications, media relations, and research analysis. After serving his scholarship bond with the Singapore government, he joined the Singapore Management University and spent the next seven years building and elevating the profile of the university during its nascent years.
Taking a plunge into the private sector, Loo Lin then took on a role at HSBC Singapore where he managed banking and financial communications in areas ranging from consumer banking and insurance, private banking, and succession planning, to change management and organisational culture.
Before joining NUS, Loo Lin led destination communications at Resorts World Sentosa, navigating the adrenaline-charged world of roller coasters, Halloween Horror Nights, deep sea creatures, Michelin-starred chefs, food and wine festivals, and celebrity red carpet events.
Loo Lin graduated from NUS with a Bachelor of Laws, and holds a Postgraduate Diploma in Mass Communication from the Nanyang Technological University.

National University of Singapore (NUS) is a leading global university centred in Asia, founded in 1905 through the donation of $87,000 raised by the local community and with an initial enrolment of 23 students. Today, they are Singapore’s flagship university consistently ranked first in Asia and among the leading universities in the world.
The National University of Singapore has 3 campuses; Kent Ridge, Bukit Timah and Outram. With 13 undergraduate schools, 4 graduate schools and 30 university-level research institutes and centres, the university is renowned for its pioneering new models of innovation.
The Latest from National University of Singapore
In the 15-year gap between these first two photos, Mr and Mrs Lee have seen their son Xavier grow from a young student into a mentor for his juniors at Radin Mas Primary School. #NUSCares #NUSImpact
From student to mentor, Xavier’s journey reflects how the communities and schools that nurture us can leave a lasting imprint, shaping not only who we become, but also how we choose to give back to others. #NUSCares #NUSImpact
How can Generative AI (GenAI) support deeper learning? At NUS, ScholAIstic is doing just that — utilising simulation-based learning through realistic role-play, Socratic questioning and structured feedback across disciplines. #NUSImpact
Schooling with ScholAIstic: Enhancing learning with GenAI
At NUS, Generative AI (GenAI) is shifting the teaching and learning experience for students and staff. Enter ScholAI...
news.nus.edu.sg
Discarded pomegranate peels could help clean polluted water. @ChemNUS researchers developed a nanoscale carbon material from the fruit waste that removed more than 94% of a toxic industrial pollutant from water in lab tests. #NUSResearch
NUS researchers upcycle pomegranate peel into high-performance water purifier
Pomegranate peel discarded by food vendors could soon help clean up contaminated water, thanks to research from the ...
news.nus.edu.sg
Do NUS students have a social life? Can you balance your GPA & send satellites to space?
Tristan gives his take on weKaypoh's Questions You're Too Afraid To Ask: http://bit.ly/WKP-Tristan
Read about his adventures in S'pore, USA & maybe someday even space! http://nus.edu/shapeyourfuture-Tristan
In NUS, our "Human before AI - Empathy before intelligence" approach amplifies creativity & critical thinking. AI helps students generate ideas and critically refine solutions, ensuring technology enhances our most human skills. #NUSImpact
AI that makes us more “human”
For NUS students Terra Lee and Dhaaniya Sree Ramesh, Artificial Intelligence (AI) seems to be just a tool of con...
news.nus.edu.sg
Happy International Day for Biological Diversity! Meet NUS researcher Dr Sean Yap, who uses AI and bioacoustics to analyse rainforest soundscapes and monitor biodiversity in tropical forests. Read more about his interesting work. 🌿🎧 #NUSResearch
Listening to the rainforest: NUS researcher uses AI to monitor biodiversity through sound
In tropical forests, much of biodiversity can be heard before it is seen. Birds call, insects buzz and frogs cro...
news.nus.edu.sg
“As AI transforms our world at unprecedented speed, universities must prepare students not only to use these tools, but to lead with wisdom, purpose and humanity. AI must amplify human potential — never replace it!” Check out NUS President's post at - http://instagram.com/p/DYnxBghk8Q5.
“His (Dr William Dally's) insightful talk energised many at NUS and reminded us how bold ideas in computing can shape the future of humanity.” NUS President’s post on @nvidia's Chief Scientist #NUS120 talk at http://instagram.com/p/DYlPGNwk8hN. @NUSComputing
“My gratitude to Mr Chris Ong, CEO of Seatrium, and his leadership team for their steadfast partnership and generosity.... Strong partnerships turn ideas into real-world progress.” Here's NUS President’s post on the NUS and Seatrium partnerships – http://instagram.com/p/DYimvb1E1SQ!
The National University of Singapore hosts 154 Master's degrees, Doctoral degrees, Graduate diplomas
The university has 31.3K Undergraduates &11.3K Graduate students
National University of Singapore started out as a modest medical school with 23 students in 1905, founded by a determined group of businessmen led by Tan Jiak Kim, to serve the needs of the local community. More than 100 years on, they are Singapore’s flagship university
Founded by the communityfor the community
The National University of Singapore has built a global network of partner institutes in education and research, with collaboration promoting an exchange of ideas that can lead to high levels of research and groundbreaking innovation.
The university has 13 partnerships, 31 partners and 4 network associations globally.
The National University of Singapore Overseas College programme, which allows participating students to experience international and entrepreneurial exposure, has nine locations including Beijing, Israel, Lausanne, Munich, New York, Shanghai, Silicon Valley, Singapore and Stockholm.
Strategic Thrusts
P romote the NUS brand name internationally
R aise the global awareness of NUS students and staff
I dentify partnerships for a transformative global experience
D evelop international programmes for our students, staff and partners with the support of NUS Faculties/Schools and Departments
E ngage NUS faculty and staff to enhance processes and services that facilitate international activities on NUS’ campuses
Mission and vision
- VISION: a leading global university shaping the future
- MISSION: to educate, inspire and transform
- VALUES: innovation, resilience excellence, respect, integrity
An integrated approach that brings together researchers from diverse fields
$758.12m
Research Funding Awarded
30
University-level Research Institutes and Centres
Consistently ranked as one of the top universities in Asia and the world, the National University of Singapore is internationally respected for its high-quality research in science, technology and the humanities – and, increasingly, at the interfaces between the areas.
The National University of Singapore published 8,341 papers in international journals during 2015, 814 projects were launched, and 687 projects completed.
Become a Member
The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

