About World 100 Media Monitoring

The reputation of an institution or a brand is vital to its success. Traditionally the responsibility of this reputation falls upon communication and marketing teams, who work hard to portray the desired reputation through activities, messaging, and communications.

Sadly, the hours of planning and work are only one half of the battle. A reputation cannot be formed without the adoption or agreement of your audience. It is their acceptance and belief in what you are saying, and ultimately their relaying of that information that builds an institution’s reputation outside of the university’s four walls.

The World 100 therefore offer a range of media monitoring services that help universities track not only what their audience is seeing, but also what they are saying.


Media Monitoring

International Media Monitoring

Aurora is the only media monitoring tool tailored specifically for the world’s top universities, enabling them to track their international media coverage. Directors of Communication and Heads of Media Relations at some of the world’s best universities use Aurora to benchmark their organisations against other world-leading institutions.

Aurora: Benchmarking international media coverage

Aurora searches for news stories in the first full week of every month.

We search for articles that mention universities who have been ranked in the top 100 of four rankings (ARWUTHEQS, and US News Best Global Universities). We also search for mentions of institutions that are Members of the World 100 Reputation Network.

For quantitative analysis, we simply report the number of records found in the assessment period.

Aurora and Membership

World 100 Reputation Network members receive free quantitative Aurora reports, along with access to a host of other materials.  Interested in finding out more?

Find Out More About Membership

Social Media Analysis

We collect daily statistics covering a wide range of social media KPIs across Facebook, Twitter, Instagram and YouTube for over 400 of the world’s best universities. We are currently developing a new quarterly analysis report for World 100 members – more information coming soon.

If you are interested in finding out more about the social media data available, please contact Research Manager Lisa Bould at l.bould@theworld100.com.