An institution’s reputation is vital to its success. Traditionally, the responsibility for this falls on communication and marketing teams who work hard to portray the desired reputation through activities, messaging and communications.
But the hours of planning and work are just one part of the battle. Reputation cannot be formed without the adoption or agreement of your audience. It is their acceptance and belief in what you are saying, and ultimately their relaying of this information, that builds reputation outside your four walls.
As a member, access a range of media monitoring services to track what your audience is seeing and saying.
International media monitoring
AURORA is the only media monitoring tool tailored specifically for the world’s top universities, enabling them to track their international media coverage.
Directors of Communications and Heads of Media Relations at some of the world’s best universities use AURORA to benchmark their organisations against other world-leading institutions.
During the first week of each month, AURORA searches for news stories that mention universities that have rankings in the top 100 of THE, QS, ARWU and US News’ global rankings, as well as specifically our member universities. It reports the number of records found during the assessment period.
Social media analysis
We collect quarterly data covering a wide range of social media KPIs across Facebook, X, Instagram and YouTube.
The SMART tool is free to all members, giving them the ability to see how their engagement compares to other members and the overall set of 400+ world-leading universities.
You can also pay for access to a wider range of data KPIs and comparison to a bespoke competitor set.
Become a member
The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.