As part of our commitment to social responsibility, The Knowledge Partnership, and its sub-brand The World 100 is committed to compliance with data protection laws, regulations, and rules. Read our Terms and Conditions here.

This Privacy Notice statement contains information about our policy regarding the collection and use of data through market research surveys. The World 100 Reputation Network is owned and managed by The Knowledge Partnership Ltd.


This is our Privacy Notice in relation to market research survey activities. Your privacy is important to us. We take great care in protecting your privacy and the information you provide whilst conducting research with us, particularly any personal information which we may obtain from you via surveys or other correspondence. We will ensure that all personal information supplied is processed in accordance with applicable Data Protection legislation including:

  • The EU General Data Protection Regulation (GDPR) 2018
  • Data Protection Act 2018
  • Market Research Society’s (MRS) Code of Conduct
  • ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code on Market and Social Research

Read our full Market Research Privacy Notice here. If you have any questions please contact

What information will we collect from you?
The personal information that we collect from you for the surveys may include:

  • name;
  • demographic data such as your date of birth, gender, educational background; region you live in, domicile country;
  • contact data such as email address;
  • any other information which may be collected in the course of our interactions with you for market research purposes.

How we use your Information?
Both your responses and any personal information provided to The Knowledge Partnership (TKP) are confidential and will be accessed only by the relevant project team at TKP, for data analysis and quality control purposes only. The personal information we collect is:

  • Combined with the responses/views/opinions of others who participated in the same research and reported back anonymously to Tracker members.
  • Used on an aggregated basis to determine which groups of people (categories) think certain things more than others,
  • Used to administer and operate prize draws/incentives (further details on this use of personal information can be found in the applicable prize draw/incentivisation terms and conditions available on request or at the point of undertaking the research)

Who do we share the information with?
We do not share your personal data. We will not sell your personal information to third parties. From time to time we may employ other companies and individuals to perform functions on our behalf. We would inform you of this if applicable. They will have access to the personal information needed to perform their functions but will not use it for other purposes. They must also process the personal information as set out in this Privacy Notice and as permitted by the UK’s Data Protection Act/laws.


In some of our market research surveys, we may offer a prize draw as an incentive. Winners of the prize draw will be selected at random. You can download a PDF of our Prize Draw Terms and Conditions here. 

  1. Entrants must be aged 16 years or over.
  2. Only those people completing the research survey are eligible to take part in the prize draw.
  3. Only one entry per person is allowed.
  4. Entry to the competition is free.
  5. To enter, please include your email address in the prize draw entry form box in the survey. To enter you must include your email address at the time you complete the survey. The closing date for entries will be stated in the survey, along with the month in which winners will be notified. If winners cannot be contacted after two weeks, another name will be drawn, in the same manner as previously, to take the prize.
  6. In certain circumstances, entering a prize draw constitutes consent to us sharing your contact information with the university in the event that you are the prize winner.
  7. Where universities are involved in the administration of prizes, their terms and conditions also apply and will be included in the survey.
  8. Prizes may not be exchanged or substituted for any other good or service, including cash.
  9. The judge’s decision is final. No correspondence can be entered into.
  10. Entry into the draw implies your acceptance of these rules as final and legally binding.
  11. The promoter of this offer is The Knowledge Partnership Ltd, 9 Somers Street, Leeds, LS1 2RG, United Kingdom


The Knowledge Partnership reserves the right to modify and update this policy and its related business practices at any time.


If you have any questions concerning our terms and conditions or privacy notice, please contact us at or

The Knowledge Partnership,
The Coach House,
9 Somers Street,
LS1 2RG.