As part of our commitment to social responsibility, the World 100, a partner network of Times Higher Education, is committed to compliance with data protection laws, regulations, and rules. Read our Terms and Conditions here.

This Privacy Notice statement contains information about our policy regarding the collection and use of data through market research surveys. The World 100 is a division of Times Higher Education and The World 100 Reputation Network is owned and managed by Times Higher Education.


We are the partner network of Times Higher Education, trading as The World 100. The World 100 is focused on improving and maintaining the reputation, communications, strategy, crisis, marketing, and international partnerships of the world’s best universities via our Reputation Network, consultancy, research, events and more.

We are based at:
The World 100
26 Red Lion Square

Any queries relating to data protection can be addressed to our Data Protection Officer at


The World 100 is a controller of your data, that means we are trusted to look after and deal with your personal information in accordance with this policy. We determine the ways and means of processing and must therefore be accountable for it.

We will ensure that all personal information supplied is processed in accordance with applicable Data Protection legislation and industry guidance including:

  • The EU General Data Protection Regulation (GDPR) 2018
  • Data Protection Act 2018
  • Market Research Society’s (MRS) Code of Conduct
  • ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code on Market and Social Research


You have rights in respect of our processing of your personal data.

You have the right to ask us for copies of your personal information.

Your right to rectification: You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing: You have the right to ask us to restrict the processing of your information in certain circumstances.

Your right to object to processing: You have the right to object to our processing your information in certain circumstances. Your right to object to marketing is absolute.

Your right to data portability: In some circumstances you have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if you gave us the data, and if we are processing information based on your consent or under a contract, or in talks about entering into one, and the processing is automated.

If you want to exercise any of these rights, please just contact us on

You also have the right to lodge a complaint about our processing with a supervisory authority — in the UK that is the ICO whose details are here:

We are currently in the process of appointing a European representative and will update this notice when the representative is confirmed.


All data is password protected, access controlled and backed up securely. Encryption is used where appropriate.

Data Protection training is carried out by all employees to ensure that they are aware of their obligations related to data privacy.

‘Least privilege’ access is applied across the business to ensure that users do not have access to data that they do not need to have.

Single Sign-On and 2-Factor Authentication is used across the business to ensure that access to tools and services are securely protected.

All devices used in the process of the work carried out across the organization are actively secured and managed using enterprise mobility management technology.


In the event that the company changes hands, any personal data that you have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, depending on the lawful basis, be permitted to use that data only for the same purposes for which it was originally collected by us.

In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.


We may change this Privacy Notice from time to time (for example, if the law changes). We recommend that you check this page regularly to keep up-to-date. If we make any material changes to the manner in which we process and use your personal data, we will contact you to let you know about the change.


You may have received an invitation to participate in this research from your university, directly from us or a third party or you might have accessed this survey via a social media post.

Your contact details are processed purely to invite you to the survey, and these will have been sourced from contacts stored on either our databases or other databases such as your university’s. No contact information is shared in either direction between us or any of the universities engaged in this research.

If you are signed up to a panel provider then we process the data you have given them for this purpose and you have given consent for it to be transferred to research organisations. We then process your contact details for you to participate in the research.

When you complete the survey, your responses are aggregated to provide anonymous insights.

If this research includes an optional prize draw, we will also process your contact details if you choose to participate, which will be based on consent. A prize draw privacy notice will be made available within the survey, if applicable.


Our lawful basis for processing your data is legitimate interest. In your role or studies, you will not be surprised to hear from us. Our legitimate interest balancing test indicates that this is a legitimate purpose: you would not be surprised to hear from us based on the nature of your job role or studies, and our processing does not cause any harm or risk to you as a data subject.


Contact data is processed only for the time taken to prepare and send the research questionnaire. Responses are deleted from the survey tool after 18 months of the survey closing and aggregated prior to reporting to ensure anonymity.


Like most entities, we use a number of other companies as part of our data processing, for example cloud services and research tools. We have Data Processing Agreements in place with these providers.  Where we use sub-processors outside of the UK & EEA as part of the research, such as software to analyse the survey results, we ensure that appropriate protection and mechanisms are in place, for example, Standard Contractual Clauses. We do not sell your data to anybody or share it externally.