A presentation from the 2019 Manchester conference given by Nicky Old, Director of External Relations, Universities UK & Nicole Martin, Associate Director, MHP Communications.

The plenary was entitled Demonstrating Impact: The Story And Purpose Behind #Madeatuni Campaign and shared the details of the campaign including, the objectives, challenges, findings and insights.

We all know what universities do and why they are important.

Right? Well, sort of.

In 2017/18 the UK university sector was increasingly in the media and political spotlight – but not for the reasons we wanted. Universities UK set out to understand what the British public knows, thinks and feels about universities to underpin an ambitious campaign to promote the public good of universities. This session tells the story of what we have learned so far, as well as providing details of the #MadeAtUni campaign.

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Plenary 1: Demonstrating impact: The story and purpose behind #madeatuni campaign

Nicky Old is Director – Communications and External Relations leading the in-house communications and external relations team, which covers UUK’s media, government and political affairs, social media, digital and campaigning activities.

Before joining Universities UK, Nicky was Chief of Staff for the CEO and Head of Corporate Communications for the Education Funding Agency, part of the Department for Education. She also led on public affairs for the Building Schools for the Future programme. Before working in government, Nicky was a Head of Press and Information for the University of Oxford. She originally trained and worked as a print journalist

An education sector specialist and former Daily Telegraph journalist, Nicole provides communications advice to a range of educational institutions. She worked closely with Universities UK on designing and implementing the launch of the MadeAtUni campaign, which engaged with almost every university in the country to highlight the public good of universities.

Prior to joining MHP, Nicole spent a decade at the Daily Telegraph, where she was a general news reporter, social media correspondent and media specialist. Nicole is also part of MHP’s Strategic Media Unit, which provides media and crisis media training for organisations

As a member of the network, you can access other materials form the Manchester conference via the resources page. Other resources include PDFS of other talks, workshops, and more.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.