A challenging year for university reputation management

Geopolitical tensions and freedom of speech issues are testing universities the world over. To successfully manage their reputations, they must avoid getting distracted by all the noise, says Mark Sudbury

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FIVE TAKEAWAYS FROM THE MENA REPUTATION FORUM

The gathering of more than 100 leaders at Abu Dhabi University for the inaugural THE MENA Reputation Forum produced a day of debate and sharing, adding a particular Arab World flavour to the global discussion about higher education reputation.

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World 100 member CityU is world’s most global university

The results, announced on 24 January, reflect the important role of global reputation, with data from THE Academic Reputation Survey focusing on votes from outside a university’s home country representing 25% of the total score in this ranking.

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Reputation and Student Recruitment – a personal take

Mark Sudbury, Head of The World 100, shares his thoughts on how reputation played out for him as a parent during the process of supporting his son applying to study at university (in the UK).

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Rankings watch: Major volatility in latest QS Rankings

Mark Sudbury, Head of World 100 and Reputation, reviews the QS World University Rankings 2024

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Reputation at the top table of university leadership webinar: Key themes

The World 100 shares the key themes from our Reputation and external relations at the top table of university leadership webinar

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Five reasons to attend the Reputation Academy

The World 100 Reputation Academy is an intensive practical reputation training programme that has helped over 100 practitioners from universities around the world to develop an holistic understanding of university reputation. We’ve put together five of the key benefits of attending.

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Five ways to manage your university’s reputation

The World 100 was set up to help the world’s best universities improve and manage their reputations. As a result, we’ve accumulated years of knowledge on the key ways to do so and, although we can’t share them all, we’ve narrowed it down to five key areas that can help you see the biggest impact.

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Rankings watch: Most international universities

Mark Sudbury, Head of World 100 and Reputation, reviews the most international universities in the world ranking from Times Higher Education

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How can universities leverage their pandemic reputation boost?

In October 2022, Head of The World 100 Reputation Network, Mark Sudbury contributed to an article for Times Higher Education. The piece explored whether universities were able to achieve a reputational gain during the COVID-19 pandemic, primarily through related research. This topic was also the focus of The World 100 Reputation Network's research in 2020/2021, giving Mark a unique perspective within the discussion. 

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Government engagement as a driver for future reputation

A key session at the World 100 Reputation Network annual conference in Montreal in October 2022 focused on how universities are engaging with governments in the post-pandemic world and using those relations as a key driver of institutional reputation.

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How do universities stand out? Emerging findings from the W100 research project

We explore some initial results from 2021/2021 World 100 research project from the first audience surveyed, global academics

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