Following the launch of the World 100 SMART Tool, we are hosting a webinar to help you get the most from this new initiative for World 100 Reputation Network members. SMART tracks your social media engagement on a quarterly basis across key platforms in comparison with World 100 and other leading global universities.

Social media is one of the most important aspects of a marketing and communications strategy as it represents a chance to reach a large percentage of your audience easily, repeatedly, and, if done right, cheaply. Despite this, it remains an under-developed part of most strategies, with leadership often overlooking its complexities and allocating insufficient time and resources to getting it right.