Following the launch of the World 100 SMART Tool, we hosted a webinar to help you get the most from this new initiative for World 100 Reputation Network members. SMART tracks your social media engagement on a quarterly basis across key platforms in comparison with World 100 and other leading global universities.

Our experts demonstrated the full functionality of the tool, including how to navigate the member dashboard, and how W100 member universities can maximise the use of this powerful dataset, covering key engagement metrics from Twitter, Facebook, Instagram and YouTube.

They also explored the bespoke social media engagement reporting available to both members and non-members.

The webinar featured World 100 member universities providing insights on how social media is used effectively within their marketing and communications strategy.

We also looked at the new AURORA dashboard, another key benefit of World 100 membership. Aurora is our global media monitoring, and the only tool tailored specifically for the world’s top universities, enabling them to track their international media coverage.

  • Date: 10th March 2021
  • Time: 4 PM GMT
  • Duration: 1 hour
  • Location: Online

Couldn’t attend the webinar itself? The webinar plus Q&A is  available on-demand for members who couldn’t attend, via the button at the top of the member’s area or below once logged in. 

About the Speakers

Mark Sudbury Round

Mark Sudbury

Mark is W100’s Head of Global Network Development. He led communications and marketing activity at University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand. He has presented at conferences around the world on university reputation, communications, and marketing. He has also played key roles in the networks of Communications Directors at the League of European Research Universities (LERU) and the Russell Group.

Earlier in his career, Mark worked for the UK government where he managed communications around legislation that led to a ban on smoking in public places. He was Head of Public Affairs at the Football Association, the governing body for soccer in England, and started his career at the University of Sussex.

Lisa Bould Round

Lisa Bould

Lisa joined The Knowledge Partnership in 2005 as the company’s first market research professional and went on to help develop and manage the in house team of researchers that we have today. She has a Bachelor of Science degree in Psychology and a Master’s degree in Services Marketing as well as certification from the Market Research Society.

She has undertaken many major research projects for universities and colleges internationally including portfolio review and evaluation, marketing reviews, primary and secondary research into student markets, alumni engagement, web and prospectus reviews, overseas market analysis, course viability analysis and more.

Lisa was co-author and lead researcher for our 2007 review of the impact of league tables on student recruitment, our international comparative study of marketing functions in the UK, Australia and New Zealand and our 2009 and 2012 original research for the further education sector.

Rowen Elliott Round

Rowen Elliott

Rowen joined the Cambridge team in 2017 after returning from her latest travels in New Zealand, having previously graduated from Canterbury Christ Church University with a 1st in Public Relations, Media and Marketing.

Rowen manages The World 100 Reputation Tracker where she is in charge of producing surveys with key university stakeholder groups and analysing the data to provide an overview of how those institutions are regarded by those groups.

Rowen is also in charge of  Aurora media monitoring at The World 100. Directors of Communication and Heads of Media Relations at some of the world’s best universities use Aurora to benchmark their organisations against other world-leading institutions.

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Webinar slides: Exploring World 100 SMART