Government engagement as a driver for future reputation

A key session at the World 100 Reputation Network annual conference in Montreal in October 2022 focused on how universities are engaging with governments in the post-pandemic world and using those relations as a key driver of institutional reputation.

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Commonwealth Games: A case study in higher education marketing

If you watched the 2022 commonwealth games, even if just for 15 minutes, you won’t have failed to notice the prominent marketing of a certain Midland-based university. World 100 member, The University of Birmingham, was front and centre of nearly every shot of the sporting action.

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The New World 100 is Now Live!

After months of hard work and creative thinking, the new World 100 site is now live.

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Brand Snapshot Research 2017/18: Measuring online brand strength in world-class universities – Overall Findings

Our 2017/18 research project reviewed the online brand profile of the best universities in the world - the top 50 in the world in all four main global rankings, plus W100 members and nominated peers.

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2015 Sydney Conference Workshop: Going for Gold: Opportunities for Universities in Major Sporting Events

A co-hosted workshop on 'Going for Gold: Opportunities for Universities in Major Sporting Events' from the 2015 Sydney Conference.

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Discover Amsterdam 2015: Digital Platforms and Branding Presentation

Presentation at the 2015 Discover Amsterdam event, providing member experiences, specifically those of Yasha Lange on digital platforms and branding

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