A key session at the World 100 Reputation Network annual conference in Montreal in October 2022 focused on how universities are engaging with governments in the post-pandemic world and using those relations as a key driver of institutional reputation.

If you watched the 2022 commonwealth games, even if just for 15 minutes, you won’t have failed to notice the prominent marketing of a certain Midland-based university. World 100 member, The University of Birmingham, was front and centre of nearly every shot of the sporting action.

Our 2017/18 research project reviewed the online brand profile of the best universities in the world - the top 50 in the world in all four main global rankings, plus W100 members and nominated peers.

A co-hosted workshop on 'Going for Gold: Opportunities for Universities in Major Sporting Events' from the 2015 Sydney Conference.

Presentation at the 2015 Discover Amsterdam event, providing member experiences, specifically those of Yasha Lange on digital platforms and branding