A workshop from the 2015 Sydney conference, hosted by Ailie Ferrari, Director of Marketing Communications, University of Glasgow,, Cor Jansen, Director of Communications and Marketing, Utrecht University and Mark Sudbury, former Director of Communications and Marketing, UCL (Now Head of Global Development at The World 100).

The theme of presentations was ‘Going for Gold: Universities in Major Sporting Events’.

How have world-class universities leveraged their brand in major sporting events? A session with Ailie Ferrari, University of Glasgow (Commonwealth Games 2014), Cor Jansen, University of Utrecht (Tour de France 2015), and Mark Sudbury, UCL (Olympics 2012).

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2015 Sydney Conference Presentation: Cor Jansen - Going for Gold: Opportunities for Universities in Major Sporting Events

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2015 Sydney Conference Presentation: Ailie Ferrari - Going for Gold: Opportunities for Universities in Major Sporting Events

Ailie Ferrari provides strategic leadership of corporate marketing communications. Her recent focus has been the development of a new brand framework, which provides coherent and consistent brand messaging across the University of Glasgow. For this work, Ailie was nominated for the 2014 International Brand Master award.

Prior to joining the University of Glasgow in 2012, Ailie gained a wealth of marketing experience in financial services, IT, and B2B environments. She was the marketing lead at Glasgow Caledonian University, winning awards for Best Student Recruitment Website from HEIST, and Best Marketing Team from the CIM.

Cor Jansen has served as a Director of Communication and Marketing at Utrecht University since 2011. He is also President of the Business Peloton Utrecht, The BPU, which is responsible for a sustainable economic activation of Tour de France, the biggest annual sports event in the world.

Prior to Utrecht University, Cor worked in the field of Communication and Marketing for several institutes of higher education, including University of Groningen, Vrije Universiteit Amsterdam, HU Utrecht University of Applied Sciences, and Utrecht Community College.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.