The World 100 Reputation Network is overseen by a committee of professionals from eligible leading universities. They are involved in growing the membership, promoting World 100 events and research, and share their experiences and insights at our networking at our industry events.

Find out more about our committee members below:

Andrea Farquhar

Andrea Farquhar (Chair)

Associate Vice-President, Communications, Marketing and Public Affairs
McMaster University, Canada

Andrea leads a team at McMaster that is responsible for strategic reputational management, marketing and media relations, digital media communications, fundraising communications and the alumni magazine, government and community relations, and internal communications.  McMaster is a research-intensive institution with 30,000 undergraduate and graduate students.  The University is internationally respected for founding evidence-based medicine and creating problem-based learning, which has been adopted at universities around the world.

Andrea has been at McMaster for the past 20 years but her first career was in media.  After graduating from the University of Toronto with a degree in English and history, she became a radio news reporter.  When she finished her eight-year radio career, she was reading the news on CFRB, Canada’s most listened to news station.

Jo Kite University of Birmingham

Jo Kite

Deputy Director of External Relations
University of Birmingham

Jo is Deputy Director of External Relations at the University of Birmingham and leads on the University’s reputation and engagement activities.  She is responsible for three directorates within the External Relations Division: Birmingham Global;  Public and Cultural Engagement; and Communications and Reputation.  She was previously Director of Communications and Reputation at Birmingham and has also held communications and marketing roles in the public and private sector.

As well as being a member of the World 100 Committee, she is active in other senior communications and engagement networks and has previously been Co-Chair of the Russell Group Communications Directors network.

University of Birmingham has been a member of the World 100 Reputation Network since 2016

Johanna Lowe

Johanna Lowe

Chief Marketing and Communications Officer
The University of Sydney, Australia

Jo joined the University of Sydney in 2013 to lead the newly centralised marketing function and a refresh of the brand strategy.

A comprehensive research institution, Sydney is ranked in the top 50 universities globally and has over 65,000 students and 8,000 staff. Jo leads a talented and creative marketing and communications team responsible for building reputation and advocacy with current and future students, parents, alumni, donors, industry, and staff.

Before joining higher education, Jo held brand and marketing roles in the not-for-profit and corporate sectors and has led highly effective teams large and small.

Alan Ferns

Alan Ferns

Alan Ferns is a communications and marketing professional with a proven track record of building winning teams and translating strategies and goals into distinctive brands and campaigns which produce results.

He is an experienced leader and qualified executive coach who led communications during a successful higher education merger and built the brand that has transformed the global reputation of The University of Manchester.

He is now working as a reputation and communications consultant and leadership coach is a trustee with Citizens Advice and is also a community volunteer in Salford.

Santiago Fernández-Gubieda Lacalle

Santiago Fernández-Gubieda Lacalle

Santiago Fernández-Gubieda Lacalle is the Director of the Reputation Unit at the University of Navarra. As well as this, he is the bursar of the Center of University Governance and Reputation at the University of Navarra. He is currently preparing his doctoral thesis about reputation and governance of universities.

His specific focus is on the management and measurement perceptions of university stakeholders and how reputation management can improve a university’s performance. He is also working on the rankings strategy of the University. He has an Executive MBA from the University of Navarra – IESE Business School.

From 2018 to 2020, he was Assistant to the Vice Chancellor for Communication at the University. In addition, from 2014 to 2018, he was the Communication Director of the University Hospital of Navarra. Before that, he was the director of the Digital Communication Service of the University of Navarra. He has worked in mass media and he is also a communication consultant for universities and educational organisations.