About The World 100 Reputation Network
The World 100 Reputation Network is the only professional network for reputation managers in the world’s best universities, exploring reputation, communications, strategy, crisis, marketing and international partnerships. It is exclusive to senior staff in institutions ranked in the top 200 of any of the global rankings published by QS, THE, ARWU and US News and World Report, or in the top 100 of the THE and QS rankings recognising the best young universities across the world and now the THE Impact Rankings.
Now comprising members from all over the world, we believe that our international diversity is one of the reasons members find the Network so valuable.
Although global in outlook the Network offers members the opportunity to become part of a ‘local’ community, existing to share good practice, transfer knowledge and overcome common challenges.
The Network engages in one annual research project that pushes forward the boundaries of knowledge around reputation and helps those in charge of their university’s image to understand it and better amplify it.
Professional development and institutional amplification form part of the value of member gatherings.
The World 100 Network gives its members privileged access and exposure at a variety of educational and cultural places.


“It's the only one [network] that gives me a peer group that I know are equally, if not more, experienced than I am”
Tania Rhodes-Taylor, Formerly University of Sydney
Membership Eligibility
Membership is per institution, and each university nominates a senior member of staff who will represent his/her institution in the Network. This is typically a director with responsibility for communications, international, marketing, corporate affairs, development or public engagement.
Membership is exclusive to universities in the top 200 of the following world rankings:
Or the top 100 of:
Member Map
With members from all over the world, The World 100 Reputation Network is truly international. This means that not only do our members get to share experiences with the top universities around the world, but they also get to learn about the impact of different cultures and regional issues on higher education. The international scope of the network is also invaluable when it comes to exploring potential international partnerships.
Take a look at our interactive map to explore our global members.
The World 100 Committee
Andrea Farqhuar (Chair)
Assistant Vice-President, Communications and Public Affairs McMaster University, Canada
Andrea leads a team at McMaster that is responsible for strategic reputational management, marketing and media relations, digital media communications, government and community relations, and more.
Alan Ferns
Reputation and Communications Consultant, The University of Manchester, UK
Alan Ferns is a communications and marketing professional with a proven track record of building winning teams and translating strategies and goals into distinctive brands and campaigns which produce results. He is an experienced leader and qualified executive coach who led communications during a successful higher education merger and built the brand that has transformed the global reputation of The University of Manchester.
Jo Kite
Director of Communications and Marketing University of Birmingham
Jo leads a department within the University which includes communications, stakeholder relations, public affairs, brand reputation and events. Jo has over sixteen years’ experience working in a range of marketing and communications roles in the public and private sector working for organizations in the UK and internationally. She has spent the last five years working in higher education.
Growing Reputation
Universities with a clear focus on reputation perform strongly in global university rankings. The World 100 Reputation Network aims to provide our members with everything they need to improve their place in the rankings. Even when members see a fall in their overall ranking position, we consistently see evidence of the network’s benefits with a high or improved reputation score (notably in the THE & QS tables).
Of members improved or maintained their THE 2021 rank
Members made the top 50 places of AWRU 2021
Of members improved their academic reputation scores in the 2021 QS Rankings
Latest Content
Topic,Resource Type,Reputation,Academy,Internal Communications,News & Blog,Event,Strategy and vision
Reputation at the top table of university leadership webinar: Key themes
2 March 2023
The World 100 shares the key themes from our Reputation and external relations at the top…
Resource Type,Reputation,Webinar,Event,Member Content
Webinar: Measuring reputation in Higher Education
1 March 2023
This webinar will explore some of the latest trends in the measurement of reputation,…
Topic,Resource Type,Reputation,Academy,News & Blog,Event
Five reasons to attend the Reputation Academy
28 February 2023
The World 100 Reputation Academy is an intensive practical reputation training programme…
Topic,Resource Type,Reputation,Brand,Rankings,Academy,Research Communications,News & Blog,Crisis communications,Stakeholder Communications
Five ways to manage your university’s reputation
20 February 2023
The World 100 was set up to help the world’s best universities improve and manage their…
Topic,Resource Type,Rankings,Member Highlights,News & Blog,Reputation Matters
Rankings watch: Most international universities
26 January 2023
Mark Sudbury, Head of World 100 and Reputation, reviews the most international…
Resource Type,Reputation,Webinar,Event,Member Content,Stakeholder Communications
Webinar: Reputation and External Relations at the Top Table of University Leadership
19 January 2023
Our invitation-only interactive webinar brings together specialists in reputation…
Topic,Resource Type,Reputation,Research Communications,News & Blog,Research
How can universities leverage their pandemic reputation boost?
4 November 2022
In October 2022, Head of The World 100 Reputation Network, Mark Sudbury contributed to an…
Topic,Resource Type,Conference,News & Blog,Stakeholder Communications
Government engagement as a driver for future reputation
3 November 2022
A key session at the World 100 Reputation Network annual conference in Montreal in…
Topic,Resource Type,Reputation,Brand,News & Blog,Research,Member Content
How do universities stand out? Emerging findings from the W100 research project
8 September 2022
We explore some initial results from 2021/2021 World 100 research project from the first…
Topic,Resource Type,Rankings,Member Highlights,News & Blog,Reputation Matters
Rankings Watch: China continues its rise
7 September 2022
Mark Sudbury, Head of World 100 and Reputation, reviews the 2022 Shanghai Rankings (AWRU)…
Member Access
Being a member of the World 100 Reputation Network also gives you access to…
- NEWS AND RESOURCES
- EVENTS
- FREE TICKETS
- PRIORITY BOOKING
- MEDIA MONITORING
- MONTHLY NEWSLETTER
- NETWORKING
- RESEARCH
- AND MORE!