About The World 100 Reputation Network
The World 100 Reputation Network is the only professional network for reputation managers in the world’s best universities, exploring reputation, communications, strategy, crisis, marketing and international partnerships. It is exclusive to senior staff in institutions ranked in the top 200 of any of the global rankings published by QS, THE, ARWU and US News and World Report, or in the top 100 of the THE and QS rankings recognising the best young universities across the world and now the THE Impact Rankings.
Now comprising from all over the world, we believe that our international diversity is one of the reasons members find the Network so valuable.
Although global in outlook the Network offers members the opportunity to become part of a ‘local’ community, existing to share good practice, transfer knowledge and overcome common challenges.
The Network engages in one annual research project that pushes forward the boundaries of knowledge around reputation and helps those in charge of their university’s image to understand it and better amplify it.
Professional development and institutional amplification form part of the value of member gatherings.
The World 100 Network gives its members privileged access and exposure at a variety of educational and cultural places.


“It's the only one [network] that gives me a peer group that I know are equally, if not more, experienced than I am”
Tania Rhodes-Taylor, Formerly University of Sydney
Member Map
With members from all over the world, The World 100 Reputation Network is truly international. This means that not only do our members get to share experiences with the top universities around the world, but they also get to learn about the impact of different cultures and regional issues on higher education. The international scope of the network is also invaluable when it comes to exploring potential international partnerships.
Take a look at our interactive map to explore our global members.
The World 100 Committee
Andrea Farqhuar (Chair)
Assistant Vice-President, Communications and Public Affairs McMaster University, Canada
Andrea leads a team at McMaster that is responsible for strategic reputational management, marketing and media relations, digital media communications, government and community relations, and more.
Alan Ferns
Reputation and Communications Consultant, The University of Manchester, UK
Alan Ferns is a communications and marketing professional with a proven track record of building winning teams and translating strategies and goals into distinctive brands and campaigns which produce results. He is an experienced leader and qualified executive coach who led communications during a successful higher education merger and built the brand that has transformed the global reputation of The University of Manchester.
Growing Reputation
Universities with a clear focus on reputation perform strongly in global university rankings. The World 100 Reputation Network aims to provide our members with everything they need to improve their place in the rankings. Even when members see a fall in their overall ranking position, we consistently see evidence of the network’s benefits with a high or improved reputation score (notably in the THE & QS tables).
Of members improved or maintained their THE 2021 rank
Members made the top 50 places of AWRU 2021
Of members improved their academic reputation scores in the 2021 QS Rankings
Membership Eligibility
Membership is per institution, and each university nominates a senior member of staff who will represent his/her institution in the Network. This is typically a director with responsibility for communications, international, marketing, corporate affairs, development or public engagement.
Membership is exclusive to universities in the top 200 of the following world rankings:
Or the top 100 of:
Recent Member Projects

Building on the experience of a successful product for UK universities, we are excited to introduce the World 100 International Reputation Tracker – an on-line tool surveying key stakeholder audiences, allowing World 100 members to benchmark themselves against each other.
The International Reputation Tracker pilot formed the member research project for 2020.

The World 100 Reputation Network, the only group for leaders in reputation management at top global universities, is undertaking a survey to uncover what is being spent on reputation, and how the activities are structured.
All results will be anonymised.

We asked W100 members and other world-leading universities 10 questions to monitor how they are feeling about the crisis, which area is most heated, and how their response is changing. This is a longitudinal survey that has collected data since the beginning of the pandemic.
Latest Content
Topic,Resource Type,Rankings,Member Highlights,News & Blog,Reputation Matters
Rankings Watch: Flying High in Asia
1 June 2022
Mark Sudbury explores the movers and shakers in the 2022 THE Asia Rankings, including the…
Topic,Resource Type,Reputation,News & Blog,Event
What’s trending in reputation?
31 May 2022
Head of World 100 Mark Sudbury discusses some of the trends in global higher education…
Topic,Resource Type,Reputation,Rankings,Member Highlights,Research Communications,News & Blog,Event
REF 2021: Performance, reputation & impact
13 May 2022
This week saw the long-awaited publication of the Research Excellence Framework (REF)…
Topic,Resource Type,Reputation,Rankings,News & Blog,Event
2022 Impact Rankings: Three Key Insights
29 April 2022
With the rankings still in their relative infancy, there was a change in the methodology…
Topic,Resource Type,Rankings,Member Highlights,News & Blog,Reputation Matters
Rankings Watch: All Change in the Impact Rankings
28 April 2022
Mark Sudbury, Head of World 100 and Reputation, looks at the 2022 impact rankings,…
Topic,Resource Type,Reputation,News & Blog,Event,Student Recruitment
Hashtag Higher Ed: Three Key Takeaways
27 April 2022
April 2022 saw the debut of Time Higher Education’s new event series for marcomms…
Topic,Resource Type,Social Media,Media Monitoring,News & Blog
FAQs: Media Monitoring at The World 100
7 April 2022
Our Media Monitoring FAQs can help you explore our media monitoring tools and answer any…
Resource Type,Social Media,Media Monitoring,Webinar,Event,Member Content
Media Monitoring Webinar: Exploring SMART and AURORA
29 March 2022
Following the launch of the World 100 SMART Tool, we are hosting a webinar to help you…
Topic,Resource Type,Member Highlights,News & Blog,Event,Student Recruitment,Reputation Matters
World 100 Reputation Network members secure content on THE Student
4 February 2022
Read the articles submitted and published by World 100 Reputation Network members for…
Topic,Resource Type,Covid,Reputation,Webinar,Event,Research,Member Content
Research Seminar | The Reputation Opportunity (Member Only)
18 January 2022
We will be running two seminars for our members where we will present key findings from…
Member Access
Being a member of the World 100 Reputation Network also gives you access to…
- NEWS AND RESOURCES
- EVENTS
- FREE TICKETS
- PRIORITY BOOKING
- MEDIA MONITORING
- MONTHLY NEWSLETTER
- NETWORKING
- RESEARCH
- AND MORE!