About The World 100 Reputation Network
The World 100 Reputation Network is the only professional network for reputation managers in the world’s best universities, exploring reputation, communications, strategy, crisis, marketing and international partnerships. It is exclusive to senior staff in institutions ranked in the top 200 of any of the global rankings published by QS, THE, ARWU and US News and World Report, or in the top 100 of the THE and QS rankings recognising the best young universities across the world.
Now comprising 43 members spanning 13 countries, we believe that our international diversity is one of the reasons members find the Network so valuable.
Although global in outlook the Network offers members the opportunity to become part of a ‘local’ community, existing to share good practice, transfer knowledge and overcome common challenges.
The Network engages in one annual research project that pushes forward the boundaries of knowledge around reputation and helps those in charge of their university’s image to understand it and better amplify it.
Professional development and institutional amplification form part of the value of member gatherings.
The World 100 Network gives its members privileged access and exposure at a variety of educational and cultural places.
43
Members
13
Countries
4
Continents


“It's the only one [network] that gives me a peer group that I know are equally, if not more, experienced than I am”
Tania Rhodes-Taylor, University of Sydney
Member Map
With over 43 members in 13 different countries, The World 100 Reputation Network is truly international. This means that not only do our members get to share experiences with the top universities around the world, but they also get to learn about the impact of different cultures and regional issues on higher education. The international scope of the network is also invaluable when it comes to exploring potential international partnerships.
Take a look at our interactive map to explore our global members.
The World 100 Committee
Andrea Farqhuar (Chair)
Assistant Vice-President, Communications and Public Affairs McMaster University, Canada
Andrea leads a team at McMaster that is responsible for strategic reputational management, marketing and media relations, digital media communications, government and community relations, and more.
Kirsti Lehmusto
Director of Communications and Community Relations University of Helsinki, Finland
Kirsti's responsibilities include external and internal communication, marketing and digital communication, media relations, university magazines, and community relations, comprising partnerships, political relations, alumni activity, and fundraising.
Growing Reputation
Universities with a clear focus on reputation perform strongly in global university rankings. The World 100 Reputation Network aims to provide our members with everything they need to improve their place in the rankings. Even when members see a fall in their overall ranking position, we consistently see evidence of the network’s benefits with a high or improved reputation score (notably in the THE & QS tables).
Of members improved or maintained their THE 2021 rank
Members made the top 50 places of AWRU 2021
Of members improved their academic reputation scores in the 2021 QS Rankings
Membership Eligibility
Membership is per institution, and each university nominates a senior member of staff who will represent his/her institution in the Network. This is typically a director with responsibility for communications, international, marketing, corporate affairs, development or public engagement.
Membership is exclusive to universities in the top 200 of the following world rankings:
Or the top 100 of:
Recent Member Projects

Building on the experience of a successful product for UK universities, we are excited to introduce the World 100 International Reputation Tracker – an on-line tool surveying key stakeholder audiences, allowing World 100 members to benchmark themselves against each other.
The International Reputation Tracker pilot formed the member research project for 2020.

The World 100 Reputation Network, the only group for leaders in reputation management at top global universities, is undertaking a survey to uncover what is being spent on reputation, and how the activities are structured.
All results will be anonymised.

We asked W100 members and other world-leading universities 10 questions to monitor how they are feeling about the crisis, which area is most heated, and how their response is changing. This is a longitudinal survey that has collected data since the beginning of the pandemic.
Latest Content
Topic,Resource Type,Covid,Reputation,Member Highlights,Research Communications,News & Blog,Event,Strategy and vision
Rebuilding Public Trust in Universities: Trust in Sources of Information
20 April 2021
Part 2 of our summary of Louise's session at THE Live US, looking a rebuilding public…
Topic,Resource Type,Covid,Reputation,Member Highlights,Research Communications,News & Blog,Event,Strategy and vision
Rebuilding Public Trust in Universities: THE Live US
1 April 2021
On April 1st, World 100 Director Louise Simpson, hosted a panel of experts at THE Live…
Topic,Resource Type,Covid,Reputation,Member Highlights,Digital Communications,News & Blog,Event
Keio University host their second MEXT symposium
17 March 2021
Keio University is pleased to announce that it will host the second MEXT Japan-EU…
Resource Type,Social Media,Media Monitoring,Webinar,Event,Member Content
SMART Webinar: Social Media Analysis for Universities
19 February 2021
Following the launch of the World 100 SMART Tool, we are hosting a webinar to help you…
Topic,Resource Type,Social Media,Digital Communications,Media Monitoring,News & Blog
3 key pain points for social media managers and how to alleviate them
9 February 2021
Social media is one of the most important aspects of a marketing and communications…
Topic,Resource Type,Covid,Reputation,Member Highlights,Internal Communications,News & Blog,Crisis communications,Student Recruitment,Stakeholder Communications,Reputation Matters,Trackers
How does political change impact country reputation?
26 January 2021
The advent of a new administration in Washington DC is reportedly already fuelling an…
Topic,Resource Type,Covid,Reputation,Member Highlights,News & Blog,Reputation Matters
Helping students feel at home for the holidays
26 January 2021
As a university of more than 70% international students, RCSI University of Medicine and…
Topic,Resource Type,Brand,News & Blog
Extending our Global Reach
15 December 2020
The Knowledge Partnership, the founder of W100, was acquired by THE in December
Topic,Resource Type,Member Highlights,News & Blog
Glasgow leads THE Award W100 winners for ‘tackling the biggest issues facing the world’
27 November 2020
World 100 member, University of Glasgow win University of the Year at the 16th Annual…
Topic,Resource Type,Covid,Reputation,Member Highlights,Digital Communications,News & Blog,Event,Student Recruitment
Keio University host Experience Japan Exhibition 2020 Online
18 November 2020
Keio University will hold the “Experience Japan Exhibition 2020 Online” on Saturday,…
Member Access
Being a member of the World 100 Reputation Network also gives you access to…
- NEWS AND RESOURCES
- EVENTS
- FREE TICKETS
- PRIORITY BOOKING
- MEDIA MONITORING
- MONTHLY NEWSLETTER
- NETWORKING
- RESEARCH
- AND MORE!