The World 100 was set up to help the world’s best universities improve and manage their reputations. As a result, we’ve accumulated years of knowledge on the key ways to do so and, although we can’t share them all, we’ve narrowed it down to five key areas that can help you see the biggest impact.

In October 2022, Head of The World 100 Reputation Network, Mark Sudbury contributed to an article for Times Higher Education. The piece explored whether universities were able to achieve a reputational gain during the COVID-19 pandemic, primarily through related research. This topic was also the focus of The World 100 Reputation Network's research in 2020/2021, giving Mark a unique perspective within the discussion. 

This week saw the long-awaited publication of the Research Excellence Framework (REF) 2021 results, more than seven years since the last exercise (REF 2014). Undertaken by representative higher education funding bodies of the four nations of the UK, it the most comprehensive evaluation of the research impact of UK universities.

Speakers from The University of Newcastle, Australia, shared how the university has used the period of the pandemic to reinvent its engagement with key communities by breaking down the barriers between brand and communications through storytelling

The World 100 research project for 2020/2021 will explore how universities have used the visibility of Covid-19 research to build profile.

Part 2 of our summary of Louise's session at THE Live US, looking a rebuilding public trust in universities. In this piece, we look at the conversation relating to people's trust in sources of news and information and how that relates to trust in universities, specifically during the pandemic.

On April 1st, World 100 Director Louise Simpson, hosted a panel of experts at THE Live US. The panel looked at rebuilding public trust in universities and featured Sue Cunningham, President and CEO of the Council for Advancement and Support of Education and Nicky Old, Director for Communications and External Relations for Universities UK.

W100 member UNSW Sydney has brought a global alliance of top climate change researchers together to provide a global platform for universities to communicate climate research with authority

Universities around the world have been stepping up to the challenges presented by the COVID-19 pandemic in many ways. Our latest round-up from World 100 members highlights how universities have been showcasing the efforts of scientists and social scientists in addressing key elements of the pandemic.

Strategies for impactful research communications was the focus of our 2015/16 World 100 annual research project; access the full report and case studies for the study here.

Strategies for impactful research communications was the focus of our 2015/16 World 100 annual research project; access the report summary here.

A workshop from the 2016 Dublin conference helping audiences discern insights from rankings for impactful research communications