2018 UBC Conference Presentation: Brand Building Through Difficult Times; Why a Crisis Doesn’t Have to be a Disaster
A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia
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2018 UBC Conference Presentation: Building a Reputation Through High Profile Conferences
A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia
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2018 UBC Conference Presentation: University Reputation: What Attracts High School Students
A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia
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2018 UBC Conference Presentation: Towards a Civic University: Local and Regional Engagement as a Differentiator
A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia
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2018 UBC Conference Presentation: UBC Brand Development in the Quest for Differentiation
A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia
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2018 UBC Conference Presentation: Brand-building in a Bowtie – A Presidential Perspective
A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia
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2018 UBC Conference Presentation: Managing a Public Brand
A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia
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2018 UBC Conference: Connecting brand to business objectives
A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia
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Spot the difference: University Online Brands
How do you differentiate your university from all the others in the world when you are all, essentially, offering the same “product” – research and teaching? Websites are now the main way that students and researchers access information about a university so it is becoming increasingly important that universities are able to stand out from the online crowd with their online brands.
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2016 Dublin Conference Workshop: Brand Health Monitoring and Management
A workshop from the 2016 Dublin conference hosted by Dan Dillon, Arizona State University, encouraging audiences to monitor and manage brand health
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2016 Dublin Conference: Connective Campaigns
A presentation and workshop from the 2016 Dublin conference, both hosted by Paul Andrew, Harvard University focussing on campaigns
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