A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

How do you differentiate your university from all the others in the world when you are all, essentially, offering the same “product” – research and teaching? Websites are now the main way that students and researchers access information about a university so it is becoming increasingly important that universities are able to stand out from the online crowd with their online brands.

A workshop from the 2016 Dublin conference hosted by Dan Dillon, Arizona State University, encouraging audiences to monitor and manage brand health

A presentation and workshop from the 2016 Dublin conference, both hosted by Paul Andrew, Harvard University focussing on campaigns

A co-hosted workshop on 'Going for Gold: Opportunities for Universities in Major Sporting Events' from the 2015 Sydney Conference.

A presentation from the 2015 Sydney Conference, looking at how DAAD was successful marketing Germany's higher education on a global scale

A presentation from the 2015 Sydney Conference, looking at 'Overcoming the Tyranny of Distance: Selling the Sydney brand overseas'. 

How Karen Carriero's strategy played an important role in enabling The University of Western Australia's new branding to capitalise on same time zone markets to reach large audiences

A workshop on 'Changing places: The benefits and caveats of global partnerships' from the 2015 Sydney Conference.