Topic,Resource Type,Conference,Brand,Event,Member Content,Stakeholder Communications
2016 Dublin Conference: Connective Campaigns
21 October 2016
A presentation and workshop from the 2016 Dublin conference, both hosted by Paul Andrew, Harvard University focussing on campaigns
0 Comments5 Minutes
Topic,Resource Type,Reputation,Conference,Brand,EventMember Content
2015 Sydney Conference Workshop: Going for Gold: Opportunities for Universities in Major Sporting Events
5 October 2015
A co-hosted workshop on 'Going for Gold: Opportunities for Universities in Major Sporting Events' from the 2015 Sydney Conference.
0 Comments4 Minutes
Topic,Resource Type,Conference,Brand,Event,Member Content,Student Recruitment
2015 Sydney Conference Presentation: The Beauty and the Beef of a Powerful Country Brand
5 October 2015
A presentation from the 2015 Sydney Conference, looking at how DAAD was successful marketing Germany's higher education on a global scale
0 Comments3 Minutes
Topic,Resource Type,Conference,Brand,Event,Member Content,Student Recruitment
2015 Sydney Conference Presentation: ‘Overcoming the Tyranny of Distance: Selling the Sydney brand overseas’.
5 October 2015
A presentation from the 2015 Sydney Conference, looking at 'Overcoming the Tyranny of Distance: Selling the Sydney brand overseas'.
0 Comments4 Minutes
Topic,Resource Type,Conference,Brand,Event,Member Content,Strategy and vision
2015 Sydney Conference Workshop: Pursue Impossible: Capitalising on same time zone markets to reach large audiences
5 October 2015
How Karen Carriero's strategy played an important role in enabling The University of Western Australia's new branding to capitalise on same time zone markets to reach large audiences
0 Comments3 Minutes
Topic,Resource Type,Conference,Brand,Internal Communications,Event,Member Content
2015 Sydney Conference Workshop: Creating the Story to Build the Campus: Making the Case for the Money and Building the Architectural Brand
5 October 2015
A workshop on 'Changing places: The benefits and caveats of global partnerships' from the 2015 Sydney Conference.
0 Comments4 Minutes
Topic,Resource Type,Brand,Networking,Digital CommunicationsDiscover,Event,Member Content
Discover Amsterdam 2015: Digital Platforms and Branding Presentation
27 February 2015
Presentation at the 2015 Discover Amsterdam event, providing member experiences, specifically those of Yasha Lange on digital platforms and branding
0 Comments2 Minutes
Topic,Resource Type,Conference,Brand,Event,Member Content
2014 Michigan Conference presentation: Seeking the Right Note; Adelaide’s New Brand Campaign Drawing on Light and Music
7 December 2014
A presentation from the Michigan 2014 conference how the distinctness of the University of Adelaid was showcased through a successful brand campaign
0 Comments2 Minutes
Topic,Resource Type,Conference,Brand,Event,Member Content
2014 Michigan Conference presentation: Repositioning and Rebranding Western University
7 December 2014
A presentation from the Michigan 2014 conference looking at the repositioning and rebranding Western University to reflect sectorial and social changes
0 Comments3 Minutes
Topic,Resource Type,Conference,Brand,Event,Member Content
2013 York Conference: Steering Institutional Strategy to Compete Internationally
7 May 2014
Steering Institutional Strategy to Compete Internationally Presentation from 2013's York conference, given by Dr Masako Egawa, from The University of Tokyo.
0 Comments4 Minutes
Topic,Resource Type,Reputation,Conference,Brand,Event,Member Content
2013 York Conference Presentation: Global U -Developing a Top 25 HE Brand and the Role of Sport in Reputation Building
7 May 2014
Presentation from the 2013 York conference, given by Matt Schlientz, formerly of University of Michigan, on developing a top 25 HE brand and the role of sport in reputation building
0 Comments4 Minutes
Topic,Resource Type,Reputation,Conference,Brand,Event,Member Content,Strategy and vision
2013 York Conference Presentation: Major Change Management
7 May 2014
A York 2013 Conference presentation titled 'Major change management: moving communications from Schools to the Centre. The pain and the benefits!' given by Christina Breddam, Deputy Director of Communication and Ulla Gjørling, International Director, Aarhus University, Denmark.
0 Comments4 Minutes