2015 Sydney Conference Workshop: Going for Gold: Opportunities for Universities in Major Sporting Events

A co-hosted workshop on 'Going for Gold: Opportunities for Universities in Major Sporting Events' from the 2015 Sydney Conference.

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2015 Sydney Conference Presentation: The Beauty and the Beef of a Powerful Country Brand

A presentation from the 2015 Sydney Conference, looking at how DAAD was successful marketing Germany's higher education on a global scale

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2015 Sydney Conference Presentation: ‘Overcoming the Tyranny of Distance: Selling the Sydney brand overseas’. 

A presentation from the 2015 Sydney Conference, looking at 'Overcoming the Tyranny of Distance: Selling the Sydney brand overseas'. 

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2015 Sydney Conference Workshop: Pursue Impossible: Capitalising on same time zone markets to reach large audiences

How Karen Carriero's strategy played an important role in enabling The University of Western Australia's new branding to capitalise on same time zone markets to reach large audiences

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Discover Amsterdam 2015: Digital Platforms and Branding Presentation

Presentation at the 2015 Discover Amsterdam event, providing member experiences, specifically those of Yasha Lange on digital platforms and branding

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2014 Michigan Conference presentation: Seeking the Right Note; Adelaide’s New Brand Campaign Drawing on Light and Music

A presentation from the Michigan 2014 conference how the distinctness of the University of Adelaid was showcased through a successful brand campaign

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2014 Michigan Conference presentation: Repositioning and Rebranding Western University

A presentation from the Michigan 2014 conference looking at the repositioning and rebranding Western University to reflect sectorial and social changes

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2013 York Conference: Steering Institutional Strategy to Compete Internationally

Steering Institutional Strategy to Compete Internationally Presentation from 2013's York conference, given by Dr Masako Egawa, from The University of Tokyo.

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2013 York Conference Presentation: Global U -Developing a Top 25 HE Brand and the Role of Sport in Reputation Building

Presentation from the 2013 York conference, given by Matt Schlientz, formerly of University of Michigan, on developing a top 25 HE brand and the role of sport in reputation building

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2013 York Conference Presentation: Major Change Management

A York 2013 Conference presentation titled 'Major change management: moving communications from Schools to the Centre. The pain and the benefits!' given by Christina Breddam, Deputy Director of Communication and Ulla Gjørling, International Director, Aarhus University, Denmark.

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