A workshop on identifying top universities from their brand, via our bespoke brand game, led by Alan Ferns, Associate Vice-President for External Relations and Reputation for The University of Manchester and Louise Simpson, Director of the World 100 during the 2018 UBC conference.

The University of British Columbia, Canada, hosted the 2018 annual conference, attracting university leaders from around the world.

W100 Distinctionary: Play your cards right in our W100 brand ID game! See if you can identify W100 universities from their research strengths, location, student offer and vision in our fun yet highly competitive card game.  Alan Ferns will also reveal some of the tips behind the acclaimed research beacons at the University of Manchester, and invite you to share your own tips for playing a better brand game.

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2018 UBC Conference Presentation: Workshop 8 - W100 Distinctionary: Play your Cards Right in our W100 Brand ID Game - Alan Ferns, Louise Simpson

Alan Ferns is Associate Vice-President for External Relations and Reputation at The University of Manchester, the UK’s biggest and most popular university. He is responsible for providing coordination, leadership and strategic direction for a wide range of external relations and reputation building activities and functions. Prior to taking up his current role in January 2017, Alan was Director of Communications and Marketing at The University of Manchester where he managed the award-winning central communications and marketing team. He also provided the strategy and leadership for a wider community of communications and marketing professionals across the University responsible for delivering communications and engagement activity for 40,000 students, 11,000 staff and 350,000 alumni.

Louise is an expert in education reputation management, with a focus on research-intensive universities. She consults widely in the UK, and further afield in Europe and Japan, helping universities shape their brand messaging and strategic purpose. She has an MPhil in how reputation is measured and the impact of rankings at Manchester Business School, and in 2017, established a reputation tracker to offer a deeper view of reputation across 12 different audiences. This is now being used by many UK universities. Before consultancy beckoned, Louise was Director of Communications for the University of Cambridge, advising on public relations and public affairs.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.