A plenary on the annual W100 research project which measured online brand strength in world-class universities, given by Mark Sudbury, Head of Global Network Development for the World 100 at the 2018 UBC conference.

The University of British Columbia, Canada, hosted the 2018 annual conference, attracting university leaders from around the world.

Online brands are more important than ever for universities in an increasingly competitive and globalised environment. The 2017-18 World 100 Reputation Network research project analysed brand propositions, reputational boasts, campaign straplines and other key messages for universities in the network, as well as the 50 top world ranked universities. What are the key trends in online communication? Which universities are best at engaging with students and academics? Why do so many universities use blue as their corporate colour? Find out as Mark Sudbury unveils the first results from the survey.

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2018 UBC Conference Presentation: Plenary 5 - Brand Snapshot: Measuring Online Brand Strength in World-Class Universities - Mark Sudbury

Mark joined World 100 Reputation Network as Head of Global Network Development and The Knowledge Partnership as Communications Consultant in 2017. He led communications and marketing activity at University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand. Mark was one of a small group of Communications Directors who came together to establish the World 100 Reputation Network in 2007, and became its first Chair. He has presented at conferences around the world on university reputation, communications and marketing. He has also played key roles in the networks of Communications Directors at the League of European Research Universities (LERU) and the Russell Group. Earlier in his career, Mark worked for the UK government where he managed communications around legislation which led to a ban on smoking in public places. He was Head of Public Affairs at the Football Association, the governing body for soccer in England, and started his career at the University of Sussex.

If you want to find out more about attending this year’s conference please visit our conference page or get in touch via email.