Following the launch of the World 100 SMART Tool, we are hosting a webinar to help you get the most from this new initiative for World 100 Reputation Network members. SMART tracks your social media engagement on a quarterly basis across key platforms in comparison with World 100 and other leading global universities.

Social media is one of the most important aspects of a marketing and communications strategy as it represents a chance to reach a large percentage of your audience easily, repeatedly, and, if done right, cheaply. Despite this, it remains an under-developed part of most strategies, with leadership often overlooking its complexities and allocating insufficient time and resources to getting it right.

Social media platforms have become crucial in the response of universities to the pandemic, and the latest analysis from the W100 Social Media Rankings shows that our members are stepping up to the mark.

W100 members continue to perform well in the latest Social Media Engagement Rankings covering the month of February. The Rankings, which cover engagement across 5 key platforms for the world’s top 450 universities, are published quarterly

Reputation requires conversation. This is where Social media comes in. Here's our top 3 tips for managing reputation on social media

The latest World 100 Reputation Network social media rankings, covering engagement on Twitter, Facebook, Instagram, LinkedIn and YouTube across 467 of the world's best universities. 6 W100 members feature in the top 100 for social media engagement across all platforms.

The brand new W100 Social Media Rankings are now available, providing a much more comprehensive view across a range of platforms than the previous Twitter Engagement Rank.

Strategies for impactful research communications was the focus of our 2015/16 World 100 annual research project; access the full report and case studies for the study here.