Media monitoring is a key aspect of World 100 membership, whether it's social media analysis or quantitative media monitoring, our tools can provide you with insights to help inform decisions and track campaign successes. With this in mind, we want to make sure our members are using the tools to their full potential. We're therefore running two webinars, one for each timezone, to showcase each tool, how it functions and how it can help.

Our experts will demonstrate the full functionality of World 100 SMART and Aurora, including how to navigate the member dashboard, and how W100 member universities can maximize the use of this dataset.

  • Date: Thursday 14 April UK/Europe/N America
  • Time: 0900 EST/1400 BST (GMT+1)/1500 CEST
  • Duration: 1 hour
  • Location: Online
  • Date: Wednesday 27 April APAC
  • Time: 0700 BST (GMT+1)/1400 SGT/1500 JST/1600 AEDT
  • Duration: 1 hour
  • Location: Online
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Can’t attend the webinar itself? The webinar plus Q&A will be available on-demand for members who couldn’t attend.

World 100's Media Monitoring Tools

World 100 SMART (Social Media Analysis for Reputation Tool) tracks members’ social media engagement on a quarterly basis across key platforms in comparison with World 100 members and  400+ world-leading universities. The tool covers a wide range of social media KPIs across Facebook, Twitter, Instagram and YouTube

AURORA, the media monitoring tool tailored specifically for the world’s top universities, enabling them to track a snapshot of international media coverage. Directors of Communication and Heads of Media Relations at some of the world’s best universities use Aurora to benchmark their organisations against other world-leading institutions.

About the Speakers

Mark Sudbury

Mark is W100’s Head of Global Network Development. He led communications and marketing activity at University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand. He has presented at conferences around the world on university reputation, communications, and marketing. He has also played key roles in the networks of Communications Directors at the League of European Research Universities (LERU) and the Russell Group.

Earlier in his career, Mark worked for the UK government where he managed communications around legislation that led to a ban on smoking in public places. He was Head of Public Affairs at the Football Association, the governing body for soccer in England, and started his career at the University of Sussex.

Lisa Bould Round

Lisa Bould

Lisa joined The Knowledge Partnership in 2005 as the company’s first market research professional and went on to help develop and manage the in house team of researchers that we have today. She has a Bachelor of Science degree in Psychology and a Master’s degree in Services Marketing as well as certification from the Market Research Society.

She has undertaken many major research projects for universities and colleges internationally including portfolio review and evaluation, marketing reviews, primary and secondary research into student markets, alumni engagement, web and prospectus reviews, overseas market analysis, course viability analysis and more.

Lisa was co-author and lead researcher for our 2007 review of the impact of league tables on student recruitment, our international comparative study of marketing functions in the UK, Australia and New Zealand and our 2009 and 2012 original research for the further education sector.

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Rowen Elliott Round

Rowen Elliott

Rowen joined the Cambridge team in 2017 after returning from her latest travels in New Zealand, having previously graduated from Canterbury Christ Church University with a 1st in Public Relations, Media and Marketing.

Rowen manages The World 100 Reputation Tracker where she is in charge of producing surveys with key university stakeholder groups and analysing the data to provide an overview of how those institutions are regarded by those groups.

Rowen is also in charge of  Aurora media monitoring at The World 100. Directors of Communication and Heads of Media Relations at some of the world’s best universities use Aurora to benchmark their organisations against other world-leading institutions.

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