W100 Representative
Chua Loo LinChief Communications Officer
Mr Chua Loo Lin is Chief Communications Officer at the National University of Singapore (NUS) where he oversees university branding and communications, including media relations, reputation management, marketing communications, digital communications, VIP events and protocol, issues management, as well as crisis communications.
A seasoned communications specialist with over two decades of experience, Loo Lin started his career in the Singapore civil service in 1997, spending seven years in different roles at the Ministry of Communications and Information, Ministry of Law and Ministry of Finance, cutting his teeth on campaigns, publications, media relations, and research analysis. After serving his scholarship bond with the Singapore government, he joined the Singapore Management University and spent the next seven years building and elevating the profile of the university during its nascent years.
Taking a plunge into the private sector, Loo Lin then took on a role at HSBC Singapore where he managed banking and financial communications in areas ranging from consumer banking and insurance, private banking, and succession planning, to change management and organisational culture.
Before joining NUS, Loo Lin led destination communications at Resorts World Sentosa, navigating the adrenaline-charged world of roller coasters, Halloween Horror Nights, deep sea creatures, Michelin-starred chefs, food and wine festivals, and celebrity red carpet events.
Loo Lin graduated from NUS with a Bachelor of Laws, and holds a Postgraduate Diploma in Mass Communication from the Nanyang Technological University.
National University of Singapore (NUS) is a leading global university centred in Asia, founded in 1905 through the donation of $87,000 raised by the local community and with an initial enrolment of 23 students. Today, they are Singapore’s flagship university consistently ranked first in Asia and among the leading universities in the world.
The National University of Singapore has 3 campuses; Kent Ridge, Bukit Timah and Outram. With 13 undergraduate schools, 4 graduate schools and 30 university-level research institutes and centres, the university is renowned for its pioneering new models of innovation.
The Latest from National University of Singapore
After months of hard work, @nussu_sg RAG Day 2025 is here! This year’s theme, “Connecting Beyond Horizons”, marks #NUS120 & our legacy of community impact. Our students are raising funds to benefit critical programmes under 16 Social Service Agencies supported by @comchestsg.
📍Join us at NUS UTown from now to 6pm - support the Flag Carnival featuring food, games and crafts by different student groups and catch amazing performances all afternoon! You can also follow our Instagram stories for more updates!
From owl swing to giant clock - these are just some of the "stars" designed and built by our freshmen for @nussu_sg RAG Day 2025! Catch our students in action tomorrow! 💛
📍 UTown Green
🕚 11am-6pm
NUS and @ntusg researchers will have greater access to advanced, high-value research facilities at SG’s two largest universities! This win-win partnership will amplify our research capabilities and accelerate discoveries with greater scale and impact.
https://news.nus.edu.sg/nus-and-ntu-renew-commitment-to-share-high-value-research-facilities/
Through a blend of academic discourse and cultural immersion, coupled with meaningful interactions with their peers and local communities, NUS students experienced India's vibrancy and dynamism first-hand on a recent STEER trip. https://news.nus.edu.sg/steer-india-2025-exploring-community-and-cultural-development-in-a-dynamic-nation/
Over 100 global legal scholars, policymakers & experts gathered at @nus_law to explore how emerging tech is reshaping IP law—and what it means for legal systems, public rights, safety & creative freedom. #NUSGlobal #ShapeTheFuture #IPLaw
Innovation must remain human-centred in age of generative AI: WIPO chief at NUS Law conference
In a landmark gathering of leading legal scholars, policymakers, and industry experts from around the world, World I...
news.nus.edu.sg
Did you know - A third of NUS faculty are involved in sustainability research. Many of them are working urgently to develop solutions to mitigate the threats of climate change. Watch Ep 2, Innovations That Matter – To Climate-Forward Cities, for more - http://nus.edu/InnovationsThatMatterE2.
The @csi_singaporehas partnered with Next&Bio to build Asia’s largest organoid biobank! This will advance precision medicine tailored to Asian populations and accelerate the development of novel and ethically responsible preclinical evaluation platforms.
https://csi.nus.edu.sg/%f0%9f%9a%a8-new-milestone-in-cancer-research-and-precision-medicine-%f0%9f%9a%a8/
Exciting times ahead as NUS and @Google deepen our longstanding partnership with more collaborations! Check out NUS President’s post at http://instagram.com/p/DM31_Y7yMdh. More at http://news.nus.edu.sg/new-google-nus-partnership. @NUSComputing
Congratulations to NUS Arts & Social Sciences (@fassnews) and @NUSBizSchool students Fong Zhi Heng and Brandon Lim who beat 300 teams to clinch the first prize at the prestigious UBS Finance Challenge in Shanghai! #NUSGlobal #NUSImpact
NUS students from Arts and Social Sciences and Business clinch top prize at 2025 UBS Finance...
Driven by a shared passion for finance and investing, second-year students Fong Zhi Heng from NUS Faculty of Arts ...
news.nus.edu.sg
Founded by the communityfor the community
The National University of Singapore has built a global network of partner institutes in education and research, with collaboration promoting an exchange of ideas that can lead to high levels of research and groundbreaking innovation.
The university has 13 partnerships, 31 partners and 4 network associations globally.
The National University of Singapore Overseas College programme, which allows participating students to experience international and entrepreneurial exposure, has nine locations including Beijing, Israel, Lausanne, Munich, New York, Shanghai, Silicon Valley, Singapore and Stockholm.
Strategic Thrusts
P romote the NUS brand name internationally
R aise the global awareness of NUS students and staff
I dentify partnerships for a transformative global experience
D evelop international programmes for our students, staff and partners with the support of NUS Faculties/Schools and Departments
E ngage NUS faculty and staff to enhance processes and services that facilitate international activities on NUS’ campuses
Mission and vision
- VISION: a leading global university shaping the future
- MISSION: to educate, inspire and transform
- VALUES: innovation, resilience excellence, respect, integrity
An integrated approach that brings together researchers from diverse fields
$758.12m
Research Funding Awarded
30
University-level Research Institutes and Centres
Consistently ranked as one of the top universities in Asia and the world, the National University of Singapore is internationally respected for its high-quality research in science, technology and the humanities – and, increasingly, at the interfaces between the areas.
The National University of Singapore published 8,341 papers in international journals during 2015, 814 projects were launched, and 687 projects completed.
Become a Member
The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.