W100 Representative
Chua Loo LinChief Communications Officer
Mr Chua Loo Lin is Chief Communications Officer at the National University of Singapore (NUS) where he oversees university branding and communications, including media relations, reputation management, marketing communications, digital communications, VIP events and protocol, issues management, as well as crisis communications.
A seasoned communications specialist with over two decades of experience, Loo Lin started his career in the Singapore civil service in 1997, spending seven years in different roles at the Ministry of Communications and Information, Ministry of Law and Ministry of Finance, cutting his teeth on campaigns, publications, media relations, and research analysis. After serving his scholarship bond with the Singapore government, he joined the Singapore Management University and spent the next seven years building and elevating the profile of the university during its nascent years.
Taking a plunge into the private sector, Loo Lin then took on a role at HSBC Singapore where he managed banking and financial communications in areas ranging from consumer banking and insurance, private banking, and succession planning, to change management and organisational culture.
Before joining NUS, Loo Lin led destination communications at Resorts World Sentosa, navigating the adrenaline-charged world of roller coasters, Halloween Horror Nights, deep sea creatures, Michelin-starred chefs, food and wine festivals, and celebrity red carpet events.
Loo Lin graduated from NUS with a Bachelor of Laws, and holds a Postgraduate Diploma in Mass Communication from the Nanyang Technological University.
National University of Singapore (NUS) is a leading global university centred in Asia, founded in 1905 through the donation of $87,000 raised by the local community and with an initial enrolment of 23 students. Today, they are Singapore’s flagship university consistently ranked first in Asia and among the leading universities in the world.
The National University of Singapore has 3 campuses; Kent Ridge, Bukit Timah and Outram. With 13 undergraduate schools, 4 graduate schools and 30 university-level research institutes and centres, the university is renowned for its pioneering new models of innovation.
The Latest from National University of Singapore
Innovative courses at NUS have empowered our students to bridge the generational gap, through initiatives like designing community dance programmes for older adults and crafting communications campaigns that promote meaningful ageing. #NUSImpact
NUS students bridge generations through dance and dialogue
Within the open space in the void deck, figures clad in colourful sportswear flex their limbs to the catchy beat...
news.nus.edu.sg
From ITE ➡️ Polytechnic ➡️ NUS Life Sciences
Meet Agnes Kua, a Year 2 Life Sciences student at the Faculty of Science! She took a less conventional path, spurred by her passion for science and healthcare.
When the path isn’t straight: An ITE student’s journey to NUS
When Agnes Kua first arrived in Singapore with her parents, the prospect of entering a local university felt remote. Placed...
www.science.nus.edu.sg
[2] Drawing from his experience as an international triathlete, Dr Kua is building a community at Kent Ridge Hall where students feel safe to step out of their comfort zones. Find out what's next for the Hall and why this role is a homecoming. https://nus.edu/4sCjdti
![Image for the Tweet beginning: [2] Drawing from his experience](https://pbs.twimg.com/media/G-b_KeFb0AAk2oR.jpg)
[1] "Competitive, yet caring." This is the culture that Assoc Prof Kua Harn Wei hopes to foster at Kent Ridge Hall, where students are empowered to succeed while supporting one another. #NUSLife https://nus.edu/4sCjdti
![Image for the Tweet beginning: [1] "Competitive, yet caring." This](https://pbs.twimg.com/media/G-b-s1GbAAE58pu.jpg)
Jerika (College of Humanities & Sciences) earned an early job offer from HTX as a Forensic Scientist with her interdisciplinary studies in Chemistry, Forensic Science & AI! Discover her #NUSLife: http://nus.edu/shapeyourfuture-jerika👩🏻🔬
IB students, apply by 23 Feb: http://nus.edu/apply
An app that helps you touch grass? While in NYC for #NUSOverseasColleges, Sindhu (@NUSBizSchool) & her co-founder sparked the idea for a social app encouraging irl connections & productivity: http://nus.edu/shapeyourfuture-sindhu.
NUSHS students, apply to NUS by 2 Jan: http://nus.edu/apply
From integrating play to drive curiosity, & ‘pedagogies of care’ to nurture richer relationships, HECS 2025, organised by NUS CTLT, championed a new era of higher education - spotlighting future-ready learning that is more joyful, collaborative, & human.
Teaching with heart: The human side of higher education
Forget the confines of a lecture theatre, abstract theories and math equations. For their core Economics introductory ...
news.nus.edu.sg
🏆 Interdisciplinary win! @NUSMedicine and @NUSComputing students teamed up at Codechella to clinch 1st place among 200+ participants with HERA, an AI-driven platform supporting postpartum mental health through screening, tracking and lifestyle features. #NUSExcellence
What makes the win even sweeter is the team’s journey. The students had pitched an earlier version of HERA at another hackathon and did not win, but they came back stronger this time! 💪🦁 #NUSExcellence
A new toolkit launched by the Centre for Music and Health @ystconservatory will help advance the use of arts and heritage interventions for health and well-being by guiding practitioners to evaluate their programmes more effectively.
YST’s Centre for Music and Health launches The THRivE Toolkit for evaluating health outcomes of...
The Centre for Music and Health (CMH) at the Yong Siew Toh Conservatory of Music (YST) on 9 December 2025 laun...
news.nus.edu.sg
Founded by the communityfor the community
The National University of Singapore has built a global network of partner institutes in education and research, with collaboration promoting an exchange of ideas that can lead to high levels of research and groundbreaking innovation.
The university has 13 partnerships, 31 partners and 4 network associations globally.
The National University of Singapore Overseas College programme, which allows participating students to experience international and entrepreneurial exposure, has nine locations including Beijing, Israel, Lausanne, Munich, New York, Shanghai, Silicon Valley, Singapore and Stockholm.
Strategic Thrusts
P romote the NUS brand name internationally
R aise the global awareness of NUS students and staff
I dentify partnerships for a transformative global experience
D evelop international programmes for our students, staff and partners with the support of NUS Faculties/Schools and Departments
E ngage NUS faculty and staff to enhance processes and services that facilitate international activities on NUS’ campuses
Mission and vision
- VISION: a leading global university shaping the future
- MISSION: to educate, inspire and transform
- VALUES: innovation, resilience excellence, respect, integrity
An integrated approach that brings together researchers from diverse fields
$758.12m
Research Funding Awarded
30
University-level Research Institutes and Centres
Consistently ranked as one of the top universities in Asia and the world, the National University of Singapore is internationally respected for its high-quality research in science, technology and the humanities – and, increasingly, at the interfaces between the areas.
The National University of Singapore published 8,341 papers in international journals during 2015, 814 projects were launched, and 687 projects completed.
Become a Member
The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.