A 360° view of reputation. National. International.

The World 100’s reputation tracking is something we are very proud of. Our trackers are unique university benchmarking tools, providing a 360° view of reputation by national and international audiences. It measures brand impact across world-class universities within the global higher education market. As a comprehensive management information tool, it helps steer university communications, recruitment, campaigns, and senior management strategy.


National Tracker

National Tracker

For global universities wanting a national view of reputation against national peers.

These country-specific Trackers measure university members against each other on key drivers of international reputation.

The first of our National Trackers is The UK Tracker, now in its fourth year.

Find Out More About The National Tracker
International Tracker_Research

International Tracker

For global universities wanting an international view of reputation against international peers.

Allows members to be measured against each other on key drivers of international reputation with key international and internal audiences.

The 2021 International Tracker is now available to join following the successful 2020 pilot.

Find Out More About The International Tracker

“I'm delighted that the [World 100 UK] Tracker has become a proven tool.”

National Tracker

The UK Tracker is the first of the National Trackers and is now in its fourth year with 10 participating members.

Non-member UK universities interested in joining the UK Tracker, or universities from elsewhere interested in discussing a possible new National Tracker for their country can view a sample Dummy National Tracker to get a feel for how the Tracker looks and functions. Contact info@theworld100.com for a more detailed discussion.

UK Tracker Members

The UK Tracker: What do we track and who with?

All the questions and audiences are agreed by the participating universities, so it puts the members in control of the Trackers. Examples of the primary research audiences and secondary data metrics that could be included are shown below. Secondary data availability will vary by country.

  • Current Undergraduate Students
  • Current Postgraduate Students
  • Academic and Professional Staff
  • Buisness and Employers
  • Alumni
  • Prospective Undergraduate Students
  • Prospective Postgraduate Students
  • General Public
  • Teachers and Careers Advisors
  • Parents
  • International Academics
  • International Agents
  • Opinion Formers
  • University Rankings
  • Geographic Reach
  • Student Quality
  • Research Power and Impact
  • Applications and Acceptances
  • Continuation
  • Teaching Excellence
  • Graduate Destinations
  • Enrolments
  • Social Media Engagement
  • Social Media Rankings
  • International Media Coverage

Interested in joining the UK tracker?

As a UK Tracker member you will receive the following:

  • Bespoke Visual Dashboard
  • Monthly updates on reputation
  • Networking opportunities with other tracker members
  • Analysis of your university in comparison with other universities
Find Out More

International Tracker

Stemming from the UK Tracker’s success, and following an initial pilot year, we have launched the World 100 International Reputation Tracker for 2021 – a reputation tracking tool surveying key stakeholder audiences, allowing universities outside of the UK to join the Tracker.

The International Reputation Tracker includes primary research with prospective international students, international education agents and academics working at top universities around the world as well as global secondary data. It can also incorporate surveys with current students, staff and alumni at your own institution, benchmarked against internal surveys at other Tracker members.

Each Tracker member can nominate key global peers/competitors to be included in a group-defined benchmarking set for the external surveys, ensuring the Tracker delivers the insights you are looking for.

Results are presented in an interactive dashboard where members can explore the results of both primary and secondary data.