A 360° view of reputation. National. International.

The World 100’s reputation tracking is something we are very proud of. Our trackers are unique university benchmarking tools, providing a 360° view of reputation by national and international audiences. It measures brand impact across world-class universities within the global higher education market. As a comprehensive management information tool, it helps steer university communications, recruitment, campaigns, and senior management strategy.

tracker symposium 2021

2021 Tracker Symposium

Interested in joining the World 100 Tracker? Join us for a free online Reputation Symposium to discuss the latest trends impacting UK universities, with leaders in communications and marketing from world-ranked institutions. 

The 2021 Symposium will take place virtually on January 20th 2021. 

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National Tracker

National Tracker

For global universities wanting a national view of reputation against national peers.

These country-specific Trackers measure university members against each other on key drivers of international reputation.

The first of our National Trackers is The UK Tracker, now in its fourth year.

Find Out More About The National Tracker
International Tracker_Research

International Tracker

For global universities wanting an international view of reputation against international peers.

Completely international tracker allowing the members to be measured against each other on key drivers of international reputation.

The pilot International Tracker was conducted as the 2019/20 membership project.

Find Out More About The International Tracker

“I'm delighted that the [World 100 UK] Tracker has become a proven tool.”

National Tracker

The UK Tracker is the first of the National Trackers and is now in its fourth year with 10 participating members.

Non-member UK universities interested in joining the UK Tracker, or universities from elsewhere interested in discussing a possible new National Tracker for their country can view a sample Dummy National Tracker to get a feel for how the Tracker looks and functions. Contact info@theworld100.com for a more detailed discussion.

UK Tracker Members

The UK Tracker: What do we track and who with?

All the questions and audiences are agreed by the participating universities, so it puts the members in control of the Trackers. Examples of the primary research audiences and secondary data metrics that could be included are shown below. Secondary data availability will vary by country.

  • Current Undergraduate Students
  • Current Postgraduate Students
  • Academic and Professional Staff
  • Buisness and Employers
  • Alumni
  • Prospective Undergraduate Students
  • Prospective Postgraduate Students
  • General Public
  • Teachers and Careers Advisors
  • Parents
  • International Academics
  • International Agents
  • Opinion Formers
  • University Rankings
  • Geographic Reach
  • Student Quality
  • Research Power and Impact
  • Applications and Acceptances
  • Continuation
  • Teaching Excellence
  • Graduate Destinations
  • Enrolments
  • Social Media Engagement
  • Social Media Rankings
  • International Media Coverage

Interested in joining the UK tracker?

As a UK Tracker member you will receive the following:

  • Bespoke Visual Dashboard
  • Monthly updates on reputation
  • Networking opportunities with other tracker members
  • Analysis of your university in comparison with other universities
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International Tracker

Stemming from the UK Tracker’s success, we have also introduced the World 100 International Reputation Tracker – a reputation tracking tool surveying key stakeholder audiences, allowing World 100 members to benchmark themselves against each other.

We piloted the tool with World 100 members during 2019/20 to explore the potential of reputation tracking globally.

The International Reputation Tracker pilot included five audiences for primary research (current students, staff, alumni, international agents and prospective international students) and a range of secondary metrics.

Results are presented in an interactive dashboard where members can explore the results of both primary and secondary data. A sample Pilot International Reputation Tracker is available to view here.

For more information about the International Tracker, or any other W100 research projects, contact Lisa Bould at l.bould@theworld100.com.

Log in to the International Tracker dashboard