About the Reputation Academy

High-level training for Communications, Marketing, and International staff in global universities.

The World 100 Reputation Academy is an annual intensive practical reputation training programme. It was launched in September 2016.

Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, World 100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction.

In light of current global travel restrictions, this year’s Academy will take place online over three short days. The three-day virtual Academy includes small classes providing an intensive and focused experience, while group project work supports networking and interactive learning.


We will be hosting two online academies over the coming months to suit different time zones around the world.
The first will be for delegates in Europe, The Middle East and the Americas and will be held on 21-23 June 2022.
The second will be for delegates in Asia and the Pacific region and will be held on 28-30 June 2022.

The 3 day virtual training programme costs:

  • £1000 + VAT for members
  • £1200 + VAT for non-members

The Training

Training will be given on the following topics

  • A strategic approach to planning reputation management
  • Developing and researching a brand position
  • Stakeholder engagement: internal and external
  • Resources and structures for delivering reputation management
  • Communicating research
  • Crisis communications
  • Brand campaigns and marketing
  • Rankings strategies
  • Measurement and evaluation


The Academy is suitable for Managers, Heads and similar of the following departments:




Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.

Experts on The World 100 Reputation Academy Training Panel include:

Alan Ferns

Alan Ferns

Formerly Associate Vice-President for
External Relations and Reputation
The University of Manchester

Abi Kelly

Director of International Engagement and External Relations
RCSI University of Medicine and Health Sciences

Andrea Farquhar

Andrea Farquhar

Assistant Vice-President Communications and Public Affairs
McMaster University

Ovidia Lim-Rajaram

Ovidia Lim-Rajaram

Chief Communications Officer
National University of Singapore


Tracy Chalk

Chief Marketing Officer
University of Newcastle

Duncan Ross

Duncan Ross

Chief Data Officer
Times Higher Education

Mark Sudbury

Mark Sudbury

Head of World 100 & Reputation
The World 100

Dr Ishan Cader

Ishan Cader

Senior Higher Education Consultant
The World 100

Previous Academy Feedback

Agree that the Academy content has helped them develop a fuller understanding of communications and brand to apply in the workplace

Strongly agree that what they learned at the reputation academy will support their personal career development

Agree that the social events at the Reputation Academy were good and provided a relaxed environment for networking