About the Reputation Academy

High-level training for Communications, Marketing, and International staff in global universities.

The World 100 Reputation Academy is an intensive practical reputation training programme that has helped over 100 people improve their knowledge around university reputation.

Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, World 100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction.

The three-day Academy includes small classes providing an intensive and focused experience, while group project work supports networking and interactive learning.

The academy operates in both a face-to-face format and an online format. We will be running a mix of both throughout 2023.


Our first face-to-face Reputation Academy in three years will take place in Dublin on 23-26 May. The academy will be hosted by RCSI University of Science and Health Medicines in Dublin and will also include a study tour of University College Dublin.

The final details are being confirmed but here are the preliminary timings for the event:

Tuesday 23 May  – Registration at 09.30. Sessions end at 16.00. Dinner hosted by RCSI at 19.00

Wednesday 24 May – Sessions start at 09.00 and end at 16.15

Thursday 25 May  – Sessions start at 09.00 and end at 16.15

Friday 26 May – Study tour to University College Dublin (UCD) (details tbc)

We will also be running online academies later in the year for those unable to travel to Dublin.

The Training

Training will be given on the following topics

  • A strategic approach to planning reputation management
  • Developing and researching a brand position
  • Stakeholder engagement
  • Internal communications
  • Resources and structures for delivering reputation management
  • Communicating research
  • Crisis communications
  • Brand campaigns and marketing
  • Rankings strategies
  • Measurement and evaluation


The Academy is suitable for Managers, Heads and similar of the following departments:




Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.

Experts on The World 100 Reputation Academy Training Panel include:

Alan Ferns

Alan Ferns

Formerly Associate Vice-President for
External Relations and Reputation
The University of Manchester

Abi Kelly

Director of International Engagement and External Relations
RCSI University of Medicine and Health Sciences

Andrea Farquhar

Andrea Farquhar

Assistant Vice-President Communications and Public Affairs
McMaster University

Ovidia Lim-Rajaram

Ovidia Lim-Rajaram

Chief Communications Officer
National University of Singapore


Tracy Chalk

Chief Marketing and Communications Officer
University of Technology Sydney

Duncan Ross

Duncan Ross

Chief Data Officer
Times Higher Education

Mark Sudbury

Mark Sudbury

Head of World 100 & Reputation
The World 100

Dr Ishan Cader

Ishan Cader

Senior Higher Education Consultant
The World 100

Previous Academy Feedback

Agree that the Academy content has helped them develop a fuller understanding of communications and brand to apply in the workplace

Strongly agree that what they learned at the reputation academy will support their personal career development

Agree that the social events at the Reputation Academy were good and provided a relaxed environment for networking