About the Reputation Academy

High-level training for Communications, Marketing, and International staff in global universities.

The World 100 Reputation Academy is an intensive practical reputation training programme that has helped over 100 people improve their knowledge around university reputation.

Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, World 100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction.

The academy operates in both a face-to-face format and an online format. We will be running a mix of both throughout 2024.


World 100 Reputation Academy hosted by UCL 11 – 13 June

The next in-person World 100 Reputation Academy will take place in London over three days, giving delegates access to interactive sessions led by our highly experienced trainers, as well as the opportunity to network with each other.

Find out more and book your place here.

The Training

The following topics are typically covered:

  • A strategic approach to planning reputation management
  • Developing and researching a brand position
  • Stakeholder engagement
  • Internal communications
  • Resources and structures for delivering reputation management
  • Communicating research
  • Crisis communications
  • Brand campaigns and marketing
  • Rankings strategies
  • Measurement and evaluation

Explore some of the topics in more detail in our blog post ‘Five Ways to Manage Your University’s Reputation’


The Academy is suitable for Managers, Heads and similar of the following departments:




Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.

Experts on The World 100 Reputation Academy Training Panel include:

Alan Ferns

Alan Ferns

Formerly Associate Vice-President for
External Relations and Reputation
The University of Manchester

Abi Kelly

Director of International Engagement and External Relations
RCSI University of Medicine and Health Sciences

Andrea Farquhar

Andrea Farquhar

Chief Executive, Internal and External Engagement
McMaster University


Tracy Chalk

Chief Marketing and Communications Officer
University of Technology Sydney

Jo Kite University of Birmingham

Jo Kite

Deputy Director of External Relations
University of Birmingham

Santiago Fernández-Gubieda Lacalle

Santiago Fernández-Gubieda Lacalle

Director of the Reputation Unit
University of Navarra

Duncan Ross

Duncan Ross

Chief Data Officer
Times Higher Education

Mark Sudbury

Mark Sudbury

Head of World 100 & Reputation
The World 100

Previous Academy Feedback

Agree that the Academy content has helped them develop a fuller understanding of communications and brand to apply in the workplace

Strongly agree that what they learned at the reputation academy will support their personal career development

Agree that the social events at the Reputation Academy were good and provided a relaxed environment for networking