About the Reputation Academy
High-level training for Communications, Marketing, and International staff in global universities
The World 100 Reputation Academy is an annual intensive practical reputation training programme. It was launched in September 2016 and has since seen success with events in the years following it.
Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, World 100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction.
The five-day Academy includes small classes providing an intensive and focused experience, while group project work supports networking and interactive learning, with an optional dinner in a Cambridge College.
The Location
The Moller Centre, Churchill College,Cambridge, UK
The Møller Institute is a dedicated, residential executive training and conference centre in Cambridge. It is located at Churchill College, one of the constituent colleges of the University of Cambridge.
The Training
Training will be given on the following topics
- Reputation and the world-class university
- A strategic approach to planning reputation management
- Developing and researching a brand position
- Stakeholder engagement: internal and external
- Crisis communications
- Brand campaigns and marketing
- Benchmarking, resources and structures
- Communicating research and priority areas
THE NEXT REPUTATION ACADEMY
The next Reputation Academy will be hosted 17-21 May 2021.
COSTS:
• The five day training programme costs £2,100 + VAT. Price includes lunches, teas and coffees, and training materials.
• Optional social package for Friday includes punting on the River Cam, a Cambridge walking tour – £175 + VAT
• Additional evening meals – allow £40 per meal (to be paid at the time)
• Accommodation at The Møller Centre will be £145+ VAT per night, including breakfast (bookable Sunday – Friday). Limited rooms available but we can also book rooms at a nearby hotel.
WHO SHOULD ATTEND THE ACADEMY?
The Academy is suitable for Managers, Heads and similar of the following departments:
Communications
Marketing
International
Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.
Experts on The World 100 Reputation Academy Training Panel include:
Alan Fens
Associate Vice-Principal for
External Relations and Reputation
The University of Manchester
Louise Simpson
Founder and Director
The World 100
Andrea Farquhar
Assistant Vice-President Communications and Public Affairs
McMaster University
Tracy Chalk
Marketing Director
University of Newcastle, Australia
Mark Sudbury
Head of Global Network Development
The World 100
Ovidia Lim-Rajaram
Chief Communications Officer
National University of Singapore
Abi Kelly
Director of International Engagement and External Relations
RCSI
David Estok
Vice-President, Communications
University of Toronto