About the Reputation Academy
High-level training for Communications, Marketing, and International staff in global universities.
The World 100 Reputation Academy is an intensive practical reputation training programme that has helped over 100 people improve their knowledge around university reputation.
Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, World 100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction.
The next reputation academy will be:
King’s College London, 18 – 20 June 2025
The Training
The following topics are typically covered:
- A strategic approach to planning reputation management
- Developing and researching a brand position
- Stakeholder engagement
- Internal communications
- Resources and structures for delivering reputation management
- Communicating research
- Crisis communications
- Brand campaigns and marketing
- Rankings strategies
- Measurement and evaluation
Explore some of the topics in more detail in our blog post ‘Five Ways to Manage Your University’s Reputation’
Experts on The World 100 Reputation Academy Training Panel include:
Andrea Farquhar
Chief Executive, Internal and External Engagement
McMaster University
Abi Kelly
Director of International Engagement and External Relations
RCSI University of Medicine and Health Sciences
Andy Simmons
Director of University Marketing
The University of Manchester
Tracy Chalk
Chief Marketing and Communications Officer
University of Technology Sydney
Jo Kite
Deputy Director of External Relations
University of Birmingham
Santiago Fernández-Gubieda Lacalle
Director of the Reputation Unit
University of Navarra
Shirley Chong
Director of Communications
City University of Hong Kong
Tania Rhodes-Taylor
Executive Director, Communications & External Affairs
King’s College London
WHO SHOULD ATTEND THE ACADEMY?
The Academy is suitable for Managers, Heads and similar of the following departments:
Communications
Marketing
International
Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.