About the Reputation Academy
High-level training for Communications, Marketing, and International staff in global universities.
The World 100 Reputation Academy is an annual intensive practical reputation training programme. It was launched in September 2016.
Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, World 100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction.
In light of current global travel restrictions, this year’s Academy will take place online over three short days. The three-day virtual Academy includes small classes providing an intensive and focused experience, while group project work supports networking and interactive learning.
THE NEXT REPUTATION ACADEMY
The next Reputation Academy will be hosted virtually on 17-19 May 2021.
COSTS:
• The 3 day virtual training programme costs £1000 + VAT for members or £1200 + VAT for non-members.
The Training
Training will be given on the following topics
- A strategic approach to planning reputation management
- Developing and researching a brand position
- Stakeholder engagement: internal and external
- Resources and structures for delivering reputation management
- Communicating research
- Crisis communications
- Brand campaigns and marketing
- Rankings strategies
- Measurement and evaluation
WHO SHOULD ATTEND THE ACADEMY?
The Academy is suitable for Managers, Heads and similar of the following departments:
Communications
Marketing
International
Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.
Experts on The World 100 Reputation Academy Training Panel include:
Alan Ferns
Associate Vice-President for
External Relations and Reputation
The University of Manchester
Abi Kelly
Director of International Engagement and External Relations
RCSI University of Medicine and Health Sciences
Andrea Farquhar
Assistant Vice-President Communications and Public Affairs
McMaster University
Mark Sudbury
Head of World 100 & Reputation
The World 100
Ovidia Lim-Rajaram
Chief Communications Officer
National University of Singapore
Louise Simpson
Founder and Director
The World 100
Tania Rhodes-Taylor
Vice Principal, External Relations
The University of Sydney