About the Reputation Academy

High-level training for Communications, Marketing, and International staff in global universities

The World 100 Reputation Academy is an annual intensive practical reputation training programme. It was launched in September 2016 and has since seen success with events in the years following it.

Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, World 100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction.

The five-day Academy includes small classes providing an intensive and focused experience, while group project work supports networking and interactive learning, with an optional dinner in a Cambridge College.

The Location

The Moller Centre, Churchill College,Cambridge, UK

The Møller Institute is a dedicated, residential executive training and conference centre in Cambridge. It is located at Churchill College, one of the constituent colleges of the University of Cambridge.

World 100 Reputation Academy, Cambridge

The Training

Training will be given on the following topics

  • Reputation and the world-class university
  • A strategic approach to planning reputation management
  • Developing and researching a brand position
  • Stakeholder engagement: internal and external
  • Crisis communications
  • Brand campaigns and marketing
  • Benchmarking, resources and structures
  • Communicating research and priority areas


The next Reputation Academy will be hosted 17-21 May 2021.

Book Your Place Now


• The five day training programme costs £2,100 + VAT. Price includes lunches, teas and coffees, and training materials.

• Optional social package for Friday includes punting on the River Cam, a Cambridge walking tour  – £175 + VAT

• Additional evening meals – allow £40 per meal (to be paid at the time)

• Accommodation at The Møller Centre will be £145+ VAT per night, including breakfast (bookable Sunday – Friday). Limited rooms available but we can also book rooms at a nearby hotel.


The Academy is suitable for Managers, Heads and similar of the following departments:




Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.

Experts on The World 100 Reputation Academy Training Panel include:

Alan Fens

Associate Vice-Principal for
External Relations and Reputation
The University of Manchester

Louise Simpson

Founder and Director
The World 100

Andrea Farquhar

Assistant Vice-President Communications and Public Affairs
McMaster University

Tracy Chalk

Marketing Director
University of Newcastle, Australia

Mark Sudbury

Head of Global Network Development
The World 100

Ovidia Lim-Rajaram

Chief Communications Officer
National University of Singapore

Abi Kelly

Director of International Engagement and External Relations

David Estok

Vice-President, Communications  
University of Toronto

Previous Academy Feedback

Agree that the Academy content has helped them develop a fuller understanding of communications and brand to apply in the workplace

Strongly agree that what they learned at the reputation academy will support their personal career development

Agree that the social events at the Reputation Academy were good and provided a relaxed environment for networking