To conduct World 100 consultancy we team up with our sister company, The Knowledge Partnership. The Knowledge Partnership is a strategic marketing, reputation management, and analysis agency dedicated to supporting the university sector.

Top universities know that reputation matters, and take a strategic and evidence-based approach to reputation management in order to progress. The Knowledge Partnership is ideally placed to undertake reputation research, international surveys, and partnerships research to aid this progression.

We work for many universities and agencies to support their higher education reputation. Our consultants have over 20 years’ experience in higher education research, specifically global universities, and our research team have the skills to support global research insights.

Founded in 2004, we are still aiming to push the boundaries. We have a commitment to a continual programme of research and development to innovate our service offer.


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How can we help?

We provide an integrated service, combining the skills and experience of our strategic consultants with market and stakeholder analysis delivered by our specialist research team. Our aim is to create impact throughout an organisation; our clients tend to be institutional leaders such as vice-chancellors and their deputies, deans of faculty, and directors.

We aim to ensure our services and advice are as authentic as possible. We are engaged in original research that we share with our stakeholders through reports, conferences, and training.

We have led and supported a number of significant development projects, creating new insights and methods associated with internal communications, course and programme development, integrated strategic student marketing, and reputation management.

Reputation Reviews

How are you viewed as a university by stakeholders and other universities? What do academics and employers think of you, and how do they vote for you in the rankings?

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Portfolio Analysis and Strategy

How are your academic programmes structured? Are they recruiting the right students? Are you offering the courses and content that employers want?

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Review of MARCOMMS teams

We review your marketing and communications functions, comparing your structures with best practice to provide intelligent solutions.

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“I think you never really stop learning about reputation management You need to always be pushing the boundaries. It's never a finished job.”

Former World 100 Consultancy Clients

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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