Study Tour 2019

 

Following the conference in Manchester, a group of W100 members headed across to Belfast for a couple of days at Queen's University Belfast - a prestigious Russell Group UK university which is building a global reputation.

Queen’s was judged the leading global online brand in last year’s World 100 Brand Snapshot research project.  The team responsible for the brand review that drove this achievement gave us valuable insights into what informed their decisions and shared more about how they developed Global Research Institutes/Pioneer Research Programmes to enhance their reputation. 

The group also visited a number of leading academic centres at Queen's covering a range of topics from cell biology to global peace, and the latest in communication technology.

Then finally, a chance to explore historic Belfast, lauded by Lonely Planet for its energy and lively atmosphere. The Titanic Visitor Attraction gave us the chance to consider the analogy of the vast amounts of unseen work that go into improving a university’s reputation beneath the visible tip of the iceberg!