W100 Representative

Peter McConkeyStrategic Marketing Manager


Peter is Strategic Marketing Manager at Queen’s University Belfast. He is responsible for Strategic Planning, Market Insight, Advertising and Marketing Campaigns to position Queen’s as a global leader in education and research, delivering a world class experience for our students and continuing to drive the future economic growth of Northern Ireland with impact on global society.

Queen's University Belfast

Queen’s University Belfast is the UK’s ninth oldest university, originally founded as Queen’s College in 1845, but with roots tracing as far back as 1810. With more than 170 years of heritage, Queen’s combines an international reputation for academic excellence with a life-changing student experience and a culture of innovation.

The University is renowned for its world-class achievements in cancer research, environmental research, paleoecology, law, green chemistry and cyber security.

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A global and inclusiveuniversity community

Queen’s University Belfast enjoys partnerships with a wide range of international institutions and organisations and host a large international community of researchers and students. Throughout the University, their leading research academics are collaborating across disciplines and with outsides agencies and institutions on projects of world significance.

Over the past 10 years, Queen’s University has invested over $10m in China-related research in areas such as sustainable energy, information technology, food security and cancer research.

The University is in collaboration with Dubai Healthcare City, with the aim to develop the Mohammed bin Rashid University of Medicine and Health Sciences, and recently established a major new partnership in China with the China Medical College – Queen’s University Joint College (CQC). This joint venture will deliver cutting-edge education in Pharmaceutical Sciences, based in Shenyang.

Mission, Vision and Values

  • To equip leaders to transform local and global business and society through education and research
  • To be an internationally engaged, recognised, and accredited management school that interacts with and influences business and society
  • Integrity - leaders who hold themselves and others to account, and are mindful of their ethical, social and environmental responsibilities.
  • Connected - leaders who play an active role in global society whilst embracing the unique history and culture of the region.
  • Ambition - leaders who pursue personal development, face challenges and seek opportunities as a means to develop robust and dynamic business and society.
  • Respect - leaders who act with humility, recognise personal contribution, and have the ability to inspire others as a means to create positive change in society.
  • Excellence - leaders who will be known for the pursuit of excellence and will draw on the region’s rich industrial and entrepreneurial heritage to pursue cutting-edge solutions to business and societal problems.

Ranked 8th in the UK for Research Intensity

2,000

Active researchers

£101.6m

value of new research grants and contracts

Besides being a member of the prestigious Russell Group, a collaboration of the UK’s 24 leading research-intensive universities, the University has received many awards and rankings for its research excellence.

According to the Research Excellence Framework (REF) 2014, Queen’s produces internationally leading research, receiving joint 8th place in the UK for its research intensity. Over 75% of research activity at Queen’s, particularly within the fields of food security, education, pharmacy, health, modern languages, astrophysics, engineering, cybersecurity, English, and history, was judged to be internationally-excellent or world-leading.

14 of the individual areas of research assessed were ranked in the top 20 within the UK, with six of these in the top ten, and two in the top five.


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The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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