
W100 Representative
Dan BarcroftDirector of Marketing, Admissions, Recruitment and Communications
Dan joined the University as the Director of Student Recruitment and Admissions in January 2020.
He has 15 years’ experience working in student recruitment within the higher education sector. Most recently he was Head of Global Student Recruitment at Lancaster University and has held a number of roles at institutions around the UK including Reading, Essex and Cumbria.
Dan leads Marketing, Admissions, Recruitment and Communications. The team deliver services to a range of prospective students and applicants from a wide variety of backgrounds to support their enrolment at the University.
The department also works closely with faculties and other professional services to ensure that prospective students have a successful journey to the University.

Founded in 1905, the University of Sheffield has grown in reputation and size to become one of the UK’s leading universities with a global reputation for teaching and research. As part of the UK Russell Group, the University is a premier-league, research-led institution with over 26,000 students including more than 7,000 international students from 121 countries and over 7,000 members of staff.
The University of Sheffield was voted number one in the UK for accommodation, social life, and community atmosphere in the 2015 Times Higher Education Student Experience Survey. Its Students’ Union was also voted number one in the UK for the seventh year running. The University is renowned for its friendliness and sense of community; an experience which students enjoy so much that many settle in Sheffield after they graduate.
The University has produced a number of leading figures in the area of research including six Nobel Prize winners, 12 fellows of the Royal Academy of Engineering, and 18 fellows of the Royal Society, and many of our alumni have gone on to hold positions of great responsibility and influence around the world.
The Latest from The University of Sheffield
Where do we fit in in the universe? It’s a big question for a Tuesday. And is there other life out there?
Today is Yorkshire Day - a chance to celebrate all that makes our county such a wonderful place to live, work and study.
As we mark the occasion, discover how @sheffielduni works with partners to make the region healthier, greener, more vibrant and innovative for all:…
“Wedge Lies” are fuelling democratic backsliding in the US writes @KatePruszynski of @sheffielduni
The 2024 Elections: How “Wedge Lies” are fuelling democratic backsliding in the US | USAPP
"64.East.USCapitol.WDC.6January2021" (CC BY-SA 2.0) by Elvert Barnes Trump and the “Big Lie” narrative Sitting at a ...
blogs.lse.ac.uk
Fantastic to see such progress in building a vibrant, diverse entrepreneurial ecosystem in the North as we mark a year of the Northern Triangle Talent (NTT) project 👇
The collaboration between @sheffielduni, @UniversityLeeds & @OfficialUoM has…
The Northern Triangle Talent Project: One year on
The Northern Triangle Talent (NTT) project, a collaboration between Sheffield, Leeds, and Manchester universities, is po...
bit.ly
What caused the 2008 crash - and what happened next?
Dr Scott Lavery joins SPERI to look at the crash's roots, how it shaped our world, and why neoliberalism still holds on.
🎧 Listen here: https://bit.ly/3UiPw0a
We’re leading a new £1.5 million UK government-funded project to speed up Sustainable Aviation Fuels (SAF) production and help bring passengers a step closer to greener flights.
Announced by the Aviation Minister, @MikeKaneMP, during a visit to the University’s Energy Innovation…
It’s graduation week! 🎓🤩
These photos are proof of just how iconic and unforgettable graduation can be. Huge thanks to everyone who’s shared their special grad moments with us. Feel free to drop yours in the comments too! 📸
Could you make fair sentencing decisions? Try You Be The Judge, an interactive video based on real research by Dr Angela Sorsby.
Play today on World Day for International Justice: https://bit.ly/44N2XKF
A new chapter starts for @neuroshef! 🧱
A bricklaying ceremony marks a major milestone for the expansion of the institute which will double the research capacity of the world-leading research facility, accelerating the progress of breakthrough treatments for degenerative…
99% of research submitted to the 2014 Research Excellence Framework rated as internationally recognised or better
1.3 million books and periodicals in the University library
Six members of staff have been awarded a prestigious Nobel Prize
Ranked in top 50 most international universities in the world
The University’s research partners and clients include: Boeing, Rolls Royce, Unilever, Boots, AstraZeneca, GSK, ICI, Slazenger, and many more household names, as well as UK and overseas government agencies and charitable foundations.
We work with partners that are recognised as excellent in their regions, and who recognise educational values and systems operating in those regions without compromising the values of our guiding principles. The expertise of our partners complements our own knowledge, creates increased value and strengthens our collaboration. These strategic partnerships will help us to develop teaching and research activities at a scale that could not happen otherwise, by adding value to our own knowledge through the collaboration and thereby extending our global reach and reputation.
Mission and vision
- To educate others and ourselves and to learn through doing so, thereby improving the world.
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That research, teaching, and learning together create a positive culture of higher education.
Ranked in the top 1% of world universities
1,476+
Research staff
£197.5m
Income from research grants and contracts (17/18)
Researchers at the University of Sheffield are passionate about tackling the great global challenges of our time.
The key issues facing humanity are embedded within complex systems, which cross the boundaries of academic disciplines. They recognise that effectively addressing these challenges means working together across the traditional boundaries of our research fields.
Tackling complex issues requires interdisciplinary and translational research – taking academic research and turning it into real-world solutions.
Our researchers are making life-changing discoveries and solving problems that have a global impact.
From developing treatments for neurodegenerative diseases and making our energy sources sustainable, to addressing the challenges of food security and an ageing population, we’re finding ways to improve our world.
Become a Member
The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.