W100 Representative

Dan BarcroftDirector of Marketing, Admissions, Recruitment and Communications


Dan joined the University as the Director of Student Recruitment and Admissions in January 2020.

He has 15 years’ experience working in student recruitment within the higher education sector. Most recently he was Head of Global Student Recruitment at Lancaster University and has held a number of roles at institutions around the UK including Reading, Essex and Cumbria.

Dan leads Marketing, Admissions, Recruitment and Communications. The team deliver services to a range of prospective students and applicants from a wide variety of backgrounds to support their enrolment at the University.

The department also works closely with faculties and other professional services to ensure that prospective students have a successful journey to the University.

The University of Sheffield

Founded in 1905, the University of Sheffield has grown in reputation and size to become one of the UK’s leading universities with a global reputation for teaching and research. As part of the UK Russell Group, the University is a premier-league, research-led institution with over 26,000 students including more than 7,000 international students from 121 countries and over 7,000 members of staff.

The University of Sheffield was voted number one in the UK for accommodation, social life, and community atmosphere in the 2015 Times Higher Education Student Experience Survey. Its Students’ Union was also voted number one in the UK for the seventh year running. The University is renowned for its friendliness and sense of community; an experience which students enjoy so much that many settle in Sheffield after they graduate.

The University has produced a number of leading figures in the area of research including six Nobel Prize winners, 12 fellows of the Royal Academy of Engineering, and 18 fellows of the Royal Society, and many of our alumni have gone on to hold positions of great responsibility and influence around the world.

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Ranked in top 50 most international universities in the world

The University’s research partners and clients include: Boeing, Rolls Royce, Unilever, Boots, AstraZeneca, GSK, ICI, Slazenger, and many more household names, as well as UK and overseas government agencies and charitable foundations.

We work with partners that are recognised as excellent in their regions, and who recognise educational values and systems operating in those regions without compromising the values of our guiding principles. The expertise of our partners complements our own knowledge, creates increased value and strengthens our collaboration. These strategic partnerships will help us to develop teaching and research activities at a scale that could not happen otherwise, by adding value to our own knowledge through the collaboration and thereby extending our global reach and reputation.

Mission and vision

  • To educate others and ourselves and to learn through doing so, thereby improving the world.
  • That research, teaching, and learning together create a positive culture of higher education.

Ranked in the top 1% of world universities

1,476+

Research staff

£197.5m

Income from research grants and contracts (17/18)

Researchers at the University of Sheffield are passionate about tackling the great global challenges of our time.

The key issues facing humanity are embedded within complex systems, which cross the boundaries of academic disciplines. They recognise that effectively addressing these challenges means working together across the traditional boundaries of our research fields.

Tackling complex issues requires interdisciplinary and translational research – taking academic research and turning it into real-world solutions.

Our researchers are making life-changing discoveries and solving problems that have a global impact.

From developing treatments for neurodegenerative diseases and making our energy sources sustainable, to addressing the challenges of food security and an ageing population, we’re finding ways to improve our world.


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The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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