Tina Imig, University of Newcastle

W100 Representative

Tina Imig,Head of Brand and Strategic Projects

Tina Imig is Head of Brand and Strategic Projects at the University of Newcastle and is a brand strategist with more than 20 years building powerful brands. Tina has extensive experience in consumer insights research, brand strategy and reputation measurement.  She leads the University’s ecosystem approach to building a genuine connection with our audiences and developing a deeper understanding of the positive impact we have in our communities. Prior to joining the university sector, Tina was a Vice-President and Strategist at Leo Burnett USA where she helped shape iconic brands such as Disney, Kellogg’s, McDonald’s and Procter & Gamble. In all her work, Tina is passionate about brand storytelling and engaging with audiences in authentic, distinctive and measurable ways.  Tina holds a Masters in Marketing from Northwestern University (USA) and is currently pursuing a PhD in Management.  Her PhD research is focused on brand authenticity in service brands.

University of Newcastle Australia

At the University of Newcastle Australia, our students and researchers are working to solve the world’s great challenges.

For over 50 years, we have made it our mission to deliver superior education to talented students from all walks of life. Our degrees are shaped around global learning, work placements and entrepreneurial approaches to develop the problem-solvers and innovators of the future.

With state-of-the-art facilities, we offer innovative and inspiring approaches to delivering education across all of our locations – Newcastle (Callaghan), Newcastle CBD, Central Coast, Sydney, Port Macquarie and Singapore. With over 37,000 students, the University’s learning community is vibrant and dynamic, providing students and researchers a world-class academic experience and a diverse professional, cultural and social learning environment.

The University of Newcastle is ranked 207 in the world by QS World University Rankings 2020. Seven of our subjects were ranked in the world’s top 150 by QS World University Rankings by Subject 2019.

The University of Newcastle’s world-leading research and innovation creates new thinking, new ideas and new breakthroughs, not just in Australia, but around the globe. We’re proud that our researchers are among the world’s best. The significance of our research is reflected in the Australian Government’s Excellence in Research Australia assessment, which awarded the University the highest possible ‘5’ rating across 22 research fields, placing us in the top eight Australian universities for research quality ‘well above world standard.’

At the University of Newcastle, we are committed to equity, excellence and social justice. We are recognised as the number 1 University in social equity in NSW by Good Universities Guide.

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Making an impact within its own region,throughout Australia and across the globe

The University of Newcastle works with many international partners to drive our research success and advance our global reputation.

We participate in Fulbright Programs and International Research Visiting Fellowships and are members of the University Industry Innovation Network, the Australia-Germany Joint Research Cooperation Scheme, the Australia Africa University Network and in the Leadership Circle of the Global Consortium of Entrepreneurship Centres (GCEC).

We have over 180 Partnerships in 32 countries for student exchange and study abroad programs.

Strategy and Values

  • To be a world-leading university for our regions
  • To deliver an exceptional student experience, preparing graduates for life in an increasingly interconnected society
  • To serve our regions by taking research that matters to the world and bringing our global expertise home
  • Values
    • Excellence
    • Equity
    • Engagement
    • Sustainability

A passion for excellence and discovery


Of research is at or above 'world standard'


Annual research income

Our flagship research institutes not only support cross-disciplinary research – they also help ensure our discoveries are translated to create real-world impact.

The Hunter Medical Research Institute (HMRI) is a multidisciplinary partnership between the University of Newcastle, Hunter New England Local Health District and the community. It provides a unique environment for researchers and clinicians to work together to develop innovative solutions to community health needs. From neuroscience and mental health, through to cancer, reproductive health, respiratory disease, and more, the research carried out at HMRI leads to better clinical care, more competitive commercial products, and improved healthcare guidelines.

The Newcastle Institute for Energy and Resources (NIER) leads the way in research that improves energy production, storage, and distribution. The $30 million research facility is on a scale unmatched by any other university in Australia and brings together over 300 university researchers to work with community and industry partners in the areas of sustainable energy production and use.

The University recognises its strongest research groups by designating them as a Priority Research Centre (PRC). Achieving PRC status is a highly competitive process. Today, we have PRCs in areas ranging from stroke and brain injury to geotechnical science and engineering, chemical biology, healthy lungs, teaching and more.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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