W100 Representative

Tracy Chalk, Chief Marketing and Communication Officer

Tracy Chalk is a a senior leader specialising in strategic and structural transformation. She recently took the role of Chief Marketing and Communication Officer at University Technology Sydney. Before this Tracy worked as University of Newcastle as the Chief Marketing Officer where she oversaw the centralisation of brand, marketing, communication, and student recruitment. This role followed two years at the University of the West of England where she led a complex transformation of marketing, communication, internal engagement, alumni relations and philanthropy. Tracy entered the Higher Education sector at The Australian National University where she spent seven years leading the development of the University’s brand and marketing strategies.

Throughout her career, the achievements Tracy covets most include working with the Australian Prime Minister’s Office as the principle brand strategist for APEC Australia 2007, helping shape Canberra’s city brand through the Chief Minister’s Strategic Brand Advisory Board and the Canberra Convention Bureau Board, and helping change the lives of students by encouraging them to take up further study.

University of Technology Sydney (UTS)

UTS is a public university of technology defined by our support for the economic, social and cultural prosperity of our communities. We are measured by the success of our students, staff and partners and committed to research, innovation and the dissemination of knowledge of public value. We are, and always will be, an inclusive university.

UTS has a culturally diverse campus life and vibrant international exchange study and research programs that prepare graduates for the workplaces of today and the future. Our campus is in the heart of Sydney’s creative and digital precinct and alongside Sydney’s central business district. Continuing a 10-year period of major development, the ongoing transformation of the UTS campus will ensure we continue to maintain and develop a purpose- and sustainably-built campus to support innovation in education and research.

Our UTS 2027 strategy outlines our vision to be “a leading public university of technology recognised for our global impact” . Our purpose is to advance knowledge and learning through research-inspired teaching, research with impact and partnerships with industry, the professions and community. UTS is part of the Australian Technology Network of universities: a group of prominent universities committed to working with industry and government to deliver practical and professional courses.

With a total enrolment of over 44,000 students, UTS is one of the largest universities in Australia.

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Driving a social justice agenda

Through our role as a public university, we task ourselves with ensuring that our research outcomes benefit our communities and more broadly the economy, environment and society. The UTS Research Strategy is positioned to build on the gains made during the university’s previous focus on growth and developing a culture of research excellence. UTS is now taking these to the next level of excellence and impact.

The strategy is framed with a more deliberative approach to delivering greater impact. To this end, we’ll be combining our continued emphasis on inputs and outputs with a focus on the outcomes that we’re working to achieve and on the pathways of knowledge exchange and research translation.

Mission and vision

  • To be a leading public university of technology recognised for our global impact
  • Our purpose is to advance knowledge and learning through research-inspired teaching, research with impact and partnerships with industry, the professions and community
  • To increase the impact and benefit of our research as well as investment by business and industry in UTS research and innovation activities

A university with vibrant research culture


of UTS research rated as world standard or above

UTS launched the Key Technology Partnerships (KTP) strategy in 2010, with the goal of establishing a select number of flagship institution-to-institution partnerships. The Key Technology Partnerships (KTP) program supports UTS researchers to engage internationally, contributing to enhancing the quality and impact of UTS research, and creating global social benefit.

UTS currently has 17 University-level KTPs with leading universities in Greater China, India, Europe, Latin America and North America and two Faculty-level KTP’s. 

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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