The 2016 Discover event was hosted by The University of Hong Kong.

This free one day event held at the University of Hong Kong forms part of ‘Discover the World 100 Network’, a new series of events that aims to explore and discover reputational issues from a country-specific perspective, and to grow our international community.

The challenges of building and maintaining global reputation at the gateway between East and West were considered from the perspective of a Hong Kong based university, and Directors of Communications and Marketing from universities in London, Australia and Europe demonstrated how the World 100 Network enhances capacity to manage complex issues of reputation, to develop international relations and to devise strategy.

Social Activities and Networking

Discover delegates had the opportunity to connect before the event at social activities planned for the evening of Thursday 14 April.

The delegates experienced the Hong Kong skyline lit up by a dazzling display of lasers and lights at the Symphony of Lights Display. Named the ‘World’s Largest Permanent Light and Sound Show’ by Guinness World Records, coloured lights, laser beams and searchlights performed in an unforgettable all-round spectacle that celebrates the energy, spirit and diversity of Hong Kong.

The display was followed by a Chinese banquet set against the dramatic backdrop of Hong Kong Harbour.

Event Highlights

Welcome & Overview | Mark Sudbury, Director of Communications and Marketing, UCL & Douglas So, Vice-President and Pro-Vice-Chancellor (Institutional Advancement), The University of Hong Kong

Events & Networking | Lara McKay, Executive Director, Marketing and Communications, The University of Melbourne

When Your Students Constantly Hit the Political News Headlines |  Trinni ChoY, Assistant Director (Media), The University of Hong Kong

Image Construction and Reputation Enhancement: Challenges and Opportunities for The Chinese University of Hong Kong |  Suk-Ying WONG, Chinese University of Hong Kong

The ‘R’ Word: Strategies and tactics for effective research communications |  Louise Simpson, Director, The World 100 Reputation Network & Lisa Bould, Research Manager, The World 100 Reputation Network

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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