W100 and The British Council 2012: Japan

Making your Global Mark: University branding, internationalisation, and reputation management

An international conference for university leaders, communications, international and marketing directors

Achieving global presence and establishing distinctiveness through powerful international strategies is a shared agenda among higher education institutions in an ever more globalising world. This programme, co-hosted by the British Council in Japan and The World 100 Reputation Network, brought together senior directors from leading universities in Japan and around the world with corporate affairs, international or reputational/brand responsibilities for their organisations, to share and build on their expertise of communicating the value of higher education and its institutions. It allowed for opportunities to explore different aspects of reputation management including branding and public engagement, and to take part in interactive dialogues on these issues with experts from world class universities.

Hosted in Japan by the British Council and the World 100 Reputation Network

Japan is home to some of the world's leading research-intensive universities and is making great efforts to internationalise its higher education system and promote the quality of its education and research at a global level. The Japanese government has implemented significant reforms to support this internationalisation and it was against this backdrop of change that the debate on some of the key issues in international higher education took place. The British Council in Japan has been active in supporting the internationalisation activities of Japanese higher education institutions. The British Council and the W100 Network utilized their global networks to bring together the people leading the debate in Japan and beyond for this event.


Study Tour

The conference was complemented by a Study Tour of leading Tokyo and Kyoto universities for W100 members.