World 100 Academy


High-level training for Communications, Marketing, and International staff in global universities

The World 100 Reputation Academy is an annual intensive practical reputation training programme. It was launched in September 2016 and has since seen success with events in May 2017, 2018 and 2019. We will be running our fifth Academy in May 2021 (moved from May 2020 due to COVID-19).

Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, W100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction.

Find out more about our 2020 Academy below. 

World 100 Reputation Academy 2021

The next World 100 Reputation Academy, an intensive practical reputation training programme will take place in May 2021, in the beautiful and historic city of Cambridge. The five-day Academy will be held at The Møller Centre from 17-21 May 2021. Small classes will provide an intensive and focused experience, while group project work supports networking and interactive learning, with an optional dinner in a Cambridge College.

Training will be given on the following topics:

• Reputation and the world-class university
• A strategic approach to planning reputation management
• Developing and researching a brand position
• Stakeholder engagement: internal and external
• Crisis communications
• Brand campaigns and marketing
• Benchmarking, resources and structures
• Communicating research and priority areas

Who will deliver the training?

All W100 Academy trainers have in-depth expertise in directing communications, marketing and international relations at World 100 global research universities.

Find out more about the speakers below. 

Experts on The World 100 Reputation Academy Training Panel include:

Alan Fearns, University of Manchester

Alan Ferns, Associate Vice-Principal for External Relations and Reputation, The University of Manchester

Abi Kelly, Executive Director of Corporate Affairs, Newcastle University

Mark Sudbury, Head of Global Network Development, World 100 Reputation Network

Louise Simpson, Director, World 100 Reputation Network

Ovidia Lim-Rajaram, Chief Communications Officer National University of Singapore

Andrea Farquhar, Assistant Vice-President Communications and Public Affairs, McMaster University

 Tracy Chalk, Marketing Director, Australian National University

Tracy Chalk, Marketing Director, University of Newcastle, Australia

David Estok
David Estok, Vice-President, Communication, The University of Toronto


• The five day training programme costs £2,100 + VAT. Price includes lunches, teas and coffees, and training materials.

• Optional social package for Wednesday afternoon/evening includes punting on the River Cam, a Cambridge walking tour and dinner at a Cambridge college - £175 + VAT

• Additional evening meals - allow £40 per meal (to be paid at the time)

• Accommodation at The Møller Centre will be £145+ VAT per night, including breakfast (bookable Sunday - Friday).

The Academy will commence with lunch at 12.30pm on Monday 12 October and finish at lunchtime on Friday 16 October 2020.