World 100 Reputation Academy 2020

World 100 Academy 2020


The 2020 World 100 Reputation Academy, an intensive practical reputation training programme was due to take place in May 2020.

Due to the impact of covid-19, we have had to cancel the event, and reschedule it for next year. Register your interest for the 2021 event here. 


Improve your university's strategic planning of reputation and learn how to develop your brand position.

Strengthen international partnerships and gain insight into communicating research and priority areas.

Increase stakeholder engagement, improve reputation management skills and produce effective brand campaigns and marketing.


Managers, Heads and similar of:


Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.

Training will be given on the following topics:

• Reputation and the world-class university
• A strategic approach to planning reputation management
• Developing and researching a brand position
• Stakeholder engagement: internal and external
• Crisis communications
• Brand campaigns and marketing
• Benchmarking, resources and structures
• Communicating research and priority areas

Download the PDF below to find out more about what each session will cover:


Who will deliver the training?

All W100 Academy trainers have in-depth expertise in directing communications, marketing and international relations at World 100 global research universities.

Find out more about the speakers below. 

Experts on The World 100 Reputation Academy Training Panel include:

Alan Fearns, University of Manchester

Alan Ferns, Associate Vice-Principal for External Relations and Reputation, The University of Manchester

Abi Kelly, Executive Director of Corporate Affairs, Newcastle University

Mark Sudbury, Head of Global Network Development, World 100 Reputation Network

Louise Simpson, Director, World 100 Reputation Network

Ovidia Lim-Rajaram, Chief Communications Officer National University of Singapore

Andrea Farquhar, Assistant Vice-President Communications and Public Affairs, McMaster University

 Tracy Chalk, Marketing Director, Australian National University

Tracy Chalk, Marketing Director, University of Newcastle, Australia

Hilary Layton, Director of Communications, and Director of Global Engagement, University of York


• The five day training programme costs £2,100 + VAT. Price includes lunches, teas and coffees, and training materials.

• Optional social package for Friday includes punting on the River Cam, a Cambridge walking tour  - £175 + VAT

• Additional evening meals - allow £40 per meal (to be paid at the time)

• Accommodation at The Møller Centre will be £145+ VAT per night, including breakfast (bookable Sunday - Friday). Limited rooms available but we can also book rooms at a nearby hotel.

The Academy will commence with lunch at 12.30pm on Monday 12 October and finish at lunchtime on Friday 16 October 2020.




  1. Cancellations made 70 - 104 days before the event will be charged 25% of the invoice value
  2. Cancellations made 35 - 69 days before the event will be charged 50% of the invoice value.
  3. Cancellations made 14 - 34 days before the event will be charged 75% of the invoice value.
  4. Cancellations made less than 13 days before the event will not be eligible for any refund. However, delegates can send another representative in their place.
  5. All cancellations must be made in writing to Sarah Thomas at