World 100 Reputation Academy 2020


World 100 Academy 2020

The next World 100 Reputation Academy, an intensive practical reputation training programme will take place in May 2020, in the beautiful and historic city of Cambridge. The five-day Academy will be held at The Møller Centre from 18-22 May 2020. Small classes will provide an intensive and focused experience, while group project work supports networking and interactive learning, with an optional dinner in a Cambridge College.

Learn from experts at top global universities

Improve your university's strategic planning of reputation and learn how to develop your brand position.

Strengthen international partnerships and gain insight into communicating research and priority areas.

Increase stakeholder engagement, improve reputation management skills and produce effective brand campaigns and marketing.

Training will be given on the following topics:

• Reputation and the world-class university
• A strategic approach to planning reputation management
• Developing and researching a brand position
• Stakeholder engagement: internal and external
• Crisis communications
• Brand campaigns and marketing
• Benchmarking, resources and structures
• International partnerships
• Communicating research and priority areas

Who should attend the Academy?

Managers, Heads and similar of:

  • Communications
  • Marketing
  • International

Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.

Who will deliver the training?

All W100 Academy trainers have in-depth expertise in directing communications, marketing and international relations at World 100 global research universities will lead each session.

Experts on The World 100 Reputation Academy Training Panel include:

Alan Ferns, Associate Vice-Principal for External Relations and Reputation, The University of Manchester

Abi Kelly, Executive Director of Corporate Affairs, Newcastle University

Mark Sudbury, Head of Global Network Development, World 100 Reputation Network

Louise Simpson, Director, World 100 Reputation Network


Eilis O'Brien, Director of Communications, University College Dublin


Andrea Farquhar, Assistant Vice-President Communications and Public Affairs, McMaster University

David Estok, Vice-President, Communication, The University of Toronto

Hilary Layton, Director of Internationalisation, University of York



• The five day training programme costs £2,100 + VAT. Price includes lunches, teas and coffees, and training materials.

• Optional social package for Wednesday afternoon/evening includes punting on the River Cam, a Cambridge walking tour and dinner at a Cambridge college - £175 + VAT

• Additional evening meals - allow £40 per meal (to be paid at the time)

• Accommodation will be £130 per night (bookable Sunday - Friday).

The Academy will commence with lunch at 12.30pm on Monday 18 May and finish at lunchtime on Friday 22 May.

"All the sessions were very high quality. But for me, the most useful ones were those with an edge, involving conflicts of interest and demanding solutions to complex issues."


"All speakers were highly engaging and inspirational. Great role models as communications experts." 


"I really liked the Academy: great presenters, great location and very friendly and relaxed atmosphere."