The World 100 International Tracker

Introducing the W100 Tracker

The World 100 Tracker is a unique university benchmarking tool, providing a 360° view of reputation by national and international audiences. As a comprehensive management information tool, it helps steer university communications, recruitment, campaigns, and senior management strategy.

A UK version was trialled in 2017, and is now moving to its third year with 11 participating British universities. The audiences we are reaching number 20,000 a year.

We now offering members the chance to participate in an international version.

If you would prefer a tracker to compare your national peers, then there is also the possibility of participating in a national Tracker pilot.

W100 International Tracker Pilot

An online international Tracker would allow all the universities to be measured against one another on key drivers of international reputation. Separate surveys will be conducted with critical audiences, such as businesses, staff, students, prospects, opinion formers, agents, international academics etc. 

The data is then presented in a highly visual, password protected yet accessible on the World 100 website. Each university can see how it compares with the others in the pilot group. Directors can use the report data to brief their own teams or senior management and have a genuine understanding of how their reputation compares with close competitors across critical audiences.

All the questions and audiences are agreed by the participating universities, so it puts the members in control of the Tracker.

To access the W100 International Tracker

If you have a W100 International Tracker code, please complete an NDA to receive the W100 International Tracker password, which is available here.

If you do not have a code, have any questions or would like to participate, contact: