The Pilot Year

The 2019/20 membership year was the Year 0 pilot year for the International Reputation Tracker. All members were invited to take part in the Tracker as the main annual research project for the year.

Unfortunately, the Covid-19 pandemic caused us some difficulties along the way – but several members were able to successfully engage their staff, students and alumni with the Tracker surveys. Thank you to all who have contributed.

What did the pilot project include?

Following the model of the UK Reputation Tracker, the International version included surveys for three internal audiences (staff, students and alumni) and two external audiences (international education agents and prospective international students).

In addition, secondary metrices are:

  • Social media KPIs for Twitter, Facebook, Instagram and YouTube
  • International postgraduate degree pricing for four subject areas – Law, Medicine, Engineering and MBA
  • International media monitoring from the W100 Aurora tool
  • Rankings

Resources and Structures for Reputation Management

As several members told us they were keen to be able to benchmark spend and resourcing for reputation management, we explored the idea of incorporating a resources and structures audit into the International Tracker. Members, and other world 200 ranked universities, were invited to complete the audit over the summer.

Unlike other areas of the Tracker, this data will be reported anonymously.

Year 1

Having reflected on the pilot Year 0, we are launching the 2021 International Tracker which will run alongside National Trackers.

The International Reputation Tracker includes primary research with prospective international students, international education agents and academics working at top universities around the world as well as global secondary data. It can also incorporate surveys with current students, staff and alumni at your own institution, benchmarked against internal surveys at other Tracker members.

If you are interested in learning more, please contact Sarah at

Login to the Dashboard

The Dashboard brings together the data from all elements of the International Reputation Tracker. Click below to login. You will be prompted to enter a username and password. We have emailed main W100 contacts with their login information, if you don’t have this, please contact


As presented at our virtual conference

The W100 annual conference ran a virtual week-long festival of reputation in November 2020.

We presented on the outcomes of the International Reputation Tracker pilot during the event. W100 members have access to the presentation on-demand for this year.

Click here to read more about the conference


Our next virtual conference will be in April 2024. Find out more information here