About the Survey

University communications, marketing, and international teams have been at the forefront of their institutions’ responses to the challenges presented by the Covid-19 pandemic.  But do you feel that you have enough resources and the right structures to meet the challenge?

The World 100 Reputation Network, the only group for leaders in reputation management at top global universities, is undertaking a survey to uncover what is being spent on reputation, and how the activities are structured.

We invited 400 of the best-ranked universities in the world to take part. 
Supports budgetary requests with real data
Provides global KPIs to build into your own strategy
Provides insights for staff restructures

All results will be anonymised. 
Please note: This survey is intended to be answered by the person with the most senior role in reputation management at your university

Respondents of the survey can compare their university’s results on:

  • Reputation staff numbers (crisis communications, brand, marketing, rankings, international etc)
  • Operational budget
  • Salaries for senior reputation leaders
  • Key performance indicator
  • Trend data - developments in spending on university reputation

What will you receive?

For every university that answers the survey, we will send you a report of the findings, so that you can benchmark the amount you spend on reputation and the way your structure your teams against other world-class universities.

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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