The pandemic has highlighted the role of universities and academic research as a key contributor to society as never before. But have institutions been able to gain a reputation advantage from research they have shared during the period? 

The World 100 research project for 2020/2021 will explore how universities have used the visibility of COVID-19 research to build profile.

Key elements of the research will include undertaking public polling in a number of countries, surveying global academics, and collecting research evidence from around the globe. 

We will also explore the experiences of W100 members – and particularly those teams involved with promoting research – to understand your experiences during the pandemic. 

We aim to interview media relations and research promotion leads and to survey others. Look out for further details of this shortly or let us know at if you would like to volunteer to be involved. 

The research, which will continue over the next few months and report in September/October, aims to explore three key questions: 

  • How well do key audiences understand the role of universities in supporting Covid-related scholarship – epidemiology, treatments, vaccines, behavioral psychology, economic impacts/recovery? 
  • Has the visibility of high-profile academics translated into reputational benefits for their universities? 
  • What’s the impact of negative views of science or COVID-19 related research during pandemic (herd immunity, anti-lockdown feeling) on universities? 

Become a Member

The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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