The World 100 Network Team

Louise Simpson, Director


Louise is an expert in higher education communications and branding, leading research for many universities and government bodies in the UK, Japan and Europe. Before becoming a consultant, she was Director of Communications at the University of Cambridge, and a commissioning editor for Reed Elsevier.

Louise has worked on a variety of major international marketing and reputation projects in Europe, the UK and Japan. She wrote the business case for the Study in Europe brand for the European Commission, which resulted in the first website aimed at international students planning to study in Europe and has just finished creating a marketing tool for the marketing of international master’s and Erasmus Mundus. How to measure reputation remains one of her key interests, and she has created tools to benchmark university reputation, brand and communications – Aurora, a media analysis tool, WASP, a tool to benchmark websites and their brand messages, ADMIRE, a reputation assessor, and the Triple Test, to scope staff brand understanding. These are all used regularly by universities to monitor their reputation.

In 2007, she created The World 100 Reputation Network, now supported by 48 World 100 universities. As part of the World 100 group, Louise has visited some of the world’s best universities with members, looking at how they manage reputation.

Louise is a member of the Chartered Institute of Public Relations, has an MPhil in Reputation management in higher education, and its impact on rankings with Manchester University Business School, and a degree from the University of Cambridge.

She lives in Cambridge with her family, garden, and hens, and for downtime enjoys making bread, and visiting gardens and the odd art exhibition.

Mark Sudbury, Head of Global Network Development

Mark joined the World 100 Reputation Network  in September 2017. He led communications and marketing activity at University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand.

Mark was one of a small group of Communications Directors who came together to establish the World 100 Reputation Network in 2007, and became its first Chair. He has presented at conferences around the world on university reputation, communications and marketing. He has also played key roles in the networks of Communications Directors at the League of European Research Universities (LERU) and the Russell Group.

Earlier in his career, Mark worked for the UK government where he managed communications around legislation which led to a ban on smoking in public places. He was Head of Public Affairs at the Football Association, the governing body for soccer in England, and started his career at the University of Sussex.

Lisa Bould, Research Manager

Lisa joined The Knowledge Partnership in 2005 as the company’s first market research professional and went on to help develop and manage the in house team of researchers that we have today. She has a Bachelor of Science degree in Psychology and a Master’s degree in Services Marketing as well as certification from the Market Research Society.

She has undertaken many major research projects for universities and colleges internationally including portfolio review and evaluation, marketing reviews, primary and secondary research into student markets, alumni engagement, web and prospectus reviews, overseas market analysis, course viability analysis and more.

Lisa was co-author and lead researcher for our 2007 review of the impact of league tables on student recruitment, our international comparative study of marketing functions in the UK, Australia and New Zealand and our 2009 and 2012 original research for the further education sector.

After emigrating to Canada in 2012, Lisa has continued to work with The Knowledge Partnership and The World 100 Reputation Network.  

Away from work, Lisa enjoys local food/craft markets, forest walks, visits to dog beaches and, most of all, running around after her toddler. She can also be spotted on occasional early Sunday mornings, rollerblading around the Stanley Park sea wall in Vancouver.

Sarah Thomas, Events and Communications Manager

Sarah joined the Cambridge team at The Knowledge Partnership in 2013, having previously been involved with a number of projects on a freelance basis. She is responsible for liaising with the membership of the World 100 Network as well as organising conferences, study tours and other special events.

Sarah has previously worked at the Press and Publications Office at the University of Cambridge with Louise Simpson, as well as a number of UK charities and the Overseas Press and Media Assocation.

Sarah holds an English degree from Royal Holloway, University of London.

Rowen Elliott, Marketing Executive

Rowen joined the Cambridge team in 2017 after returning from her latest travels in New Zealand, having previously graduated from Canterbury Christ Church University with a 1st in Public Relations, Media and Marketing. 

Rowen worked on several CSR branding and PR projects within the university and after interning at a local marketing agency, she developed a strong interest in digital marketing and web design which carries over to her current role.

Sally Cross, Accounts

Sally has been with the company since 2010, and manages the financial and non-client delivery aspects of the business. Her financial expertise spans both multinational and local companies, having worked as a Corporate Banker with Barclays, and Finance Manager for two major businesses in Yorkshire, before running her own very successful bookkeeping and payroll business.

Having grown up in Norfolk, Sally spent many years working in London and Cambridge. But she now enjoys living in Yorkshire with her family and Robbie, their energetic cocker spaniel, who keeps her fit on Ilkley Moor.