The R-Word: Communicating research at world-class universities

Strategies for impactful research communications was the focus of our 2015/16 W100 research project. Excellent universities are defined by excellent research, and one of the main skills of those who direct reputation is to make this research accessible, and as widely read as possible.

Qualitative interviews with senior research communicators in 29 universities across 13 countries inform our main report, which is complemented by a review of social media guidelines at 63 world-class universities, insights from over 1,500 research articles analysed as part of our Aurora international media benchmarking tool and a series of case studies exploring individual university approaches.

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