The Ranking Influencers: 2016/17

The Ranking Influencers: How academics and employers determine the best universities

In 2016/17, The World 100 Reputation Network annual research project explored the reputation surveys that contribute to major university rankings.

Academics and universities know that data matters when it comes to world university rankings. As a result, tremendous effort goes into getting research in the right journals and maximizing citations. However, what is sometimes forgotten is that the biggest indicator of ranking is reputation, i.e. the opinion of published scholars and employers. This actually forms a third of the final THE score and half of the QS score. Thousands of academics and employers from across the globe determine which universities are the best in their fields. How do they make their choices? What influences them to consider their nominated universities to be the absolute best of a world-class elite group? How readily could their estimations be altered year to year? And ultimately, what can those in charge of universities’ reputation management do to put their institutions in lights for these audiences?


2016/17 W100 Members can access the complete set of project files in the Research Library. Other members can download the Summary only.

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Contact W100 Research Manager, Lisa Bould, to find out more about purchasing full access to this research. Available to members and non-members of the Network.