The International Tracker: 2019/20

World 100 members in the UK have come together over the past couple of years to develop the W100 Reputation Tracker, which surveys 13 key audiences to provide a 360° view of reputation by national and international audiences. These include staff, students, prospects, opinion formers, agents, parents, teachers and business. It has quickly developed into a comprehensive management information tool to steer university communications, recruitment, campaigns, and senior management strategy.

Stemming from the UK Tracker’s success, the network has begun development on the World 100 International Reputation Tracker - a reputation tracking tool surveying key stakeholder audiences, allowing World 100 members to benchmark themselves against each other. 

Each World 100 membership year includes one major research piece available to all W100 members for free. As part of the 2019/20 membership year, members will be able take part in the International Reputation Tracker pilot - a reputation tracker surveying key stakeholder audiences, allowing members to compare themselves with each other. 

The International Reputation Tracker pilot will be a taster of what a full International Tracker could provide, making 2019/20 a great year for universities that are interested in tracking their global reputation to join the Network. Contact Mark Sudbury at to find out more about Network membership, or Lisa Bould at to find out more about the International Tracker.

The International Reputation Tracker pilot will include five audiences for primary research (current students, staff, alumni, international agents and prospective international students) and a range of secondary metrics. Further external audiences will be available as optional add-ons, subject to minimum interest and additional cost. 

You can view a sample of what the Pilot International Reputation Tracker might look like here.

The pilot will launch with the 2019/20 membership year in October with the first three months used for planning and preparation and the surveys beginning in early 2020. The pilot will close summer 2020 with a summary of all data collected for each W100 member. 

Estimated audience responses of 50,000+

Over 50 engaged W100 member universities in 12 countries to benchmark against

Greater reach and variation than world rankings

Less expensive than bespoke market research or QS/THE data surveys

Instant access online tool

Improved stakeholder engagement through database auditing and regular survey contact

Control of the reputational agenda, questions and the process (unlike the rankings)

Management insights with regular data

For more information about The International Tracker, or any other W100 research projects, including the MBA Wizard and W100 Twitter Engagement Rank, contact Lisa Bould at

More information about other W100 Trackers is available here.