As reputation continues to become a recognised strategic priority for global universities, the importance of finding effective ways to measure perceptions of key stakeholder groups grows. This webinar will explore some of the latest trends in the measurement of reputation, with World 100 member universities sharing their experiences.

As the webinar will include member experiences of measuring reputation we wanted to make sure all of our members had the opportunity to get involved. We’re therefore running two webinars, giving you the chance to join regardless of location.

The session for members in the UK, Europe, or the Americas will take place on 29 March 2023 at 1500 BST / 1000 EDT / 1600 CEST. Our guest speakers for this session will be Andy Simmons, Head of Marketing, The University of Manchester & Ellie Cook, Portfolio Marketing Manager (International Reputation), University of Bristol.

The session for members in Asia and the Pacific has been postponed, we will share details of the new time and date very soon. Our guest speaker for this session will be Tina Imig, Head of Brand and Strategic Projects, University of Newcastle.

This webinar will be interactive, allowing for discussions with speakers and delegates.

You can also submit questions for this webinar prior to the event, via the registration form.

Members only

APAC session:
  • Duration: 1 hour
  • Location: Online
Watch the UK, Europe & Canada recording below

Can’t attend the webinar itself? The webinar plus Q&A will be available for members who can’t attend.

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Andrew Simmons, The University of Manchester

Andy Simmons

Head of University Marketing, The University of Manchester

Ellie Cook University of Bristol

Ellie Cook

Portfolio Marketing Manager (International Reputation), University of Bristol

Tina Imig, University of Newcastle

Tina Imig

Head of Brand and Strategic Projects, University of Newcastle

Andy Simmons is Head of University Marketing at The University of Manchester, by many measures the UK’s largest and most popular University. He is responsible for corporate marketing and brand management and is a driving force in enhancing Manchester’s reputation for excellence.

Prior to joining the University in 2003, Andy spent five years in various marketing roles at Saga Holidays. He now leads the University Marketing Team with responsibility for marketing output across the institution’s range of corporate channels and campaigns.

Andy is a member of the University’s External Relations Strategy Group, which provides leadership, coordination, and high-level focus to Manchester’s external relations activities, as well as monitoring perceptions of the University among external stakeholder groups and ensuring progress on related strategic and operational priorities.

Ellie is Portfolio Marketing Manager (International Reputation) at the University of Bristol. She is responsible for driving and embedding strategic marketing and communications activities that raise awareness of Bristol and enhance the University’s global reputation. This includes acting as central lead for world rankings performance and developing marketing activities designed to promote the university’s research to academic and industry audiences in key international markets.

Tina Imig is Head of Brand and Strategic Projects at the University of Newcastle and is a brand strategist with more than 20 years building powerful brands. Tina has extensive experience in consumer insights research, brand strategy and reputation measurement.  She leads the University’s ecosystem approach to building a genuine connection with our audiences and developing a deeper understanding of the positive impact we have in our communities.

Prior to joining the university sector, Tina was a Vice-President and Strategist at Leo Burnett USA where she helped shape iconic brands such as Disney, Kellogg’s, McDonald’s and Procter & Gamble. In all her work, Tina is passionate about brand storytelling and engaging with audiences in authentic, distinctive and measurable ways.

Tina holds a Masters in Marketing from Northwestern University (USA) and is currently pursuing a PhD in Management.  Her PhD research is focused on brand authenticity in service brands.

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